DISQUS

Marketing Pilgrim: YouTube Premiering InVideo Ad Format

  • Chris Pirillo · 2 years ago
    ...and guess who is already a partner? ;)
  • Jim Kukral · 2 years ago
    It's a brand new day for video publishers. Nice write up.
  • Jordan McCollum · 2 years ago
    Thanks, Jim. And thanks for the link!
  • Marcelo · 2 years ago
    Thanks, Jim.

    Att,
    Marcelo
  • Andy Beal · 2 years ago
    Great stuff Jordan!
  • Music Software · 2 years ago
    Its a brilliant idea. Looks like it is sure to work. Another great avenue for advertisers and another great stream for Google to make moolah.
  • nico. · 2 years ago
    Hi Jordan,

    Great post and great news you've written here! Would you accept that I translate and post it on a French blog (giving all due credit of course)?
  • Mark Evans · 2 years ago
    Andy,
    If Google can prove this format works, it will be seconds before the rest of the video industry jumps on the overlay bandwagon. Obviously, everyone is looking for an ad vehicle that works but I wonder if enough people will pull themselves away from a video to focus on a small ad on the bottom of the screen.
  • AndyBeard · 2 years ago
    I saw one story on Sphinn that the adverts are appearing on video where the content creator wasn't signed up as a partner to receive revenue.

    What happens when the video is served on a 3rd party site?
  • Jordan McCollum · 2 years ago
    @Andy Beard—I haven't confirmed it with YouTube, but I do think that's the case. Are you asking about what happens when you embed the video on a different website? I tried that with this video yesterday; the ad didn't play.
  • AndyBeard · 2 years ago
    Here is the article I saw in Sphinn
    http://justinhayward.net/2007/08/22/youtube-bec...
  • Mark Barrera · 2 years ago
    Hopefully they will start integrating this with Adsense and give me more motivation to embed their videos on my sites.
  • Brian Chappell · 2 years ago
    Am I the only one here who thinks this is terrible. Ads are evasive enough, but on top of videos? Keep the ads and video separate imo.
  • Webmaster Money · 2 years ago
    So who is actualy making money from the video? Is it the video owner or just YouTube.
  • nalts · 2 years ago
    You know I can't understand why people are reacting negatively to these. They're so unobstrusive and highly interactive/profitable. Prerolls would legitimately make viewers (and creators) crazy, but these are nice. My two cents. I'm biased, though. I'm potentially going to make $ from 'em.
  • Ty Graham · 2 years ago
    How can these be "nice" after disrupting my viewing experience repeatedly? Can you imagine not being annoyed by one of these after the inevitable 1000th online video you watch? Come on guys, pay attention, soon, everyone is going to get blip'd!
  • ryo · 2 years ago
    They need to generate income from their youtube subsidary, if not how are they accountable to their shareholder?
  • ödev sitesi · 2 years ago
    On the contrary, I can’t wait to try it out. Who knew the up-do was so easy?!
  • Perde · 2 years ago
    Here we go. One of the reasons I almost never watch TV is the huge load ads and hopefully that's not gonna be the case with Youtube.
  • WorkAbroadJobs.com · 2 years ago
    it'a a great idea.
    unfortunately, its not available in our country.
    too bad, hope google and youtube will make it available soon.
  • stor perde · 2 years ago
    Here we go. One of the reasons I almost never watch TV
  • oto gazete · 1 year ago
    Their aim is to take place of television. I wonder when google will buy cnn, bbc ,etc.
  • Ilker Karaagac · 7 months ago
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