Marketing Pilgrim - Latest Comments in Yahoo Addresses Quality, Click Fraud

Re: Yahoo Addresses Quality, Click Fraud

Daniel — Sat, 05 Jul 2008 07:00:08 -0000

Great Website!!!

Re: Yahoo Addresses Quality, Click Fraud

ScottUA — Tue, 09 Oct 2007 09:10:30 -0000

Definitely a good move. Glad to hear that Yahoo is addressing a major problem with advertising on their PPC system.

Re: Yahoo Addresses Quality, Click Fraud

root123 — Tue, 09 Oct 2007 04:22:15 -0000

Seems Yahoo really doing some good works for its advertisers.

Re: Yahoo Addresses Quality, Click Fraud

Steven Bradley — Tue, 09 Oct 2007 04:06:53 -0000

I'm curious how Yahoo can tell if an ad drives quality traffic. Wouldn't it be the site owner that has to define the quality of the traffic.

Re: Yahoo Addresses Quality, Click Fraud

Mr GrownUP Geek — Mon, 08 Oct 2007 23:22:21 -0000

As a publisher, I stopped using Yahoo Publisher Network long ago.. Their inability to deliver a contextually targeted ad two times in a row makes them useless as a way to generate revenue on a website.
If Yahoo would concentrate on quality I think they might be a threat to Google.. Until then, I don't see anyone at Google losing any sleep..

Re: Yahoo Addresses Quality, Click Fraud

CPA Affiliates — Mon, 08 Oct 2007 23:06:00 -0000

Yes i have even gotten a few calls from YSM of them trying to clean up their act. and even have gotten some nice refunds due to bad quality /forgeign traffic.