Marketing Pilgrim - Latest Comments in Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

go green — Wed, 05 Nov 2008 08:26:29 -0000

Online reviews are great, especially on Amazon. What is nice is that they give you such a broad range of reviews from people across America. Sometimes the reviews can be biased, but if there are enough reviews, it usually gives you a good feeling about the product.

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Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

iPwner — Tue, 28 Oct 2008 20:44:11 -0000

Online reviews are obviously really helpful. Blog reviews can be really powerful!

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Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Erik freefor15 — Sat, 25 Oct 2008 13:39:28 -0000

I will almost always read the testimonials if they are on the page before buying anything so it helps to have them.

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Wayne Smallman — Sat, 25 Oct 2008 11:33:49 -0000

"What do you think—which of these observations is most useful? Most surprising?"

None really. They're all part & parcel of a gradual but measurable trend.

The penultimate points means nothing to me since I don't care about US politics, but I'm guessing it's a surprise to some people in the US.

In time, places like Get Satisfaction will become heavily trafficked, and StumbleUpon might have to set its stall out differently, to cater to a slightly different audience. Or to the same audience but with slightly different needs...

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Busby SEO — Sat, 25 Oct 2008 07:04:20 -0000

Social media marketing is a growing way of getting quality backlinks and help people make business and purchase decisions.

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Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Christopher Ross — Fri, 24 Oct 2008 14:40:18 -0000

I couldn't agree more!

One of the first things that I look at when I'm making a purchase these days is other peoples reviews, especially of big ticket items like TV's and cars. I can't wait to see how new models of major appliances etc start to change when companies realize they can no longer hide faults.

Christopher Ross's last blog post..Adapting my holiday logo rotator for WordPress

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Green — Fri, 24 Oct 2008 09:13:23 -0000

No doubt there is a lot of opportunity to capture sales from those looking for support on products sold by your competition. I had no idea the demographics were still skewed that heavily towards the sub 22 crowd.

Green's last blog post..Commerce Goes Off The Cliff

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Nicole Price — Fri, 24 Oct 2008 05:46:24 -0000

In terms of importance, they are all valid. If anything, the importance will only grow, even globally as penetration of computer use increases in the rest of the world.

Nicole Price's last blog post..Plan for Halloween

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Dave Law — Fri, 24 Oct 2008 04:42:57 -0000

It surprises me that the internet is only the number 2 resource for customer support. I find searching forums much more helpful than manuals and their FAQ pages.

It's a shame there wasn't a stat about how many people research buying decisions on the web before they go and buy... I find it interesting how, thanks to the web, a customer can often be even more of an expert on the product than the sales person.

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Secured Homeowner Loan — Fri, 24 Oct 2008 04:39:47 -0000

Social media marketing is a growing way of getting quality backlinks, however I think that it will only be a short term hotspot. Google will fade the links in social media in the future as it is abused too easily.

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Kurt — Fri, 24 Oct 2008 03:59:24 -0000

great post, reviews sites are getting really hot because most visitors are ready to buy, an easy way to make some nice commission bucks..

Kurt's last blog post..My Twitter Strategy-My Approach to use Twitter Effectively as a Marketing Tool

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Ashlee — Thu, 23 Oct 2008 23:45:42 -0000

This is true.Sometimes a few customer reviews are even stronger than a long sales page, that's why I have added a product review section to my diet weight loss blog recently to encourage people to leave honest reviews for different products.I think this not only provide additional information for consumer but also help them to make better choice!

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Nick Stamoulis — Thu, 23 Oct 2008 16:30:02 -0000

These are very interesting pieces of information. I wonder where social media marketing will be down the road since half is made up of such a young demographic. I think we are def. only on the nose end of social media and it some day will be a wild beats to tame.

Re: Word of Mouth, Online Reviews Most Influential in Purchase Decisions

Dylan Darling — Thu, 23 Oct 2008 14:11:16 -0000

I agree. Consumer reviews on the web help people make business and purchase decisions. Testimonials are found throughout the web on products and sevices. It's important to make it easy for your clients to write reviews. Sometimes it pays off in SEO terms as well, because the client links to your site in their review.