DISQUS

Dylan Darling · 1 year ago

I agree. Consumer reviews on the web help people make business and purchase decisions. Testimonials are found throughout the web on products and sevices. It's important to make it easy for your clients to write reviews. Sometimes it pays off in SEO terms as well, because the client links to your site in their review.

Nick Stamoulis · 1 year ago

These are very interesting pieces of information. I wonder where social media marketing will be down the road since half is made up of such a young demographic. I think we are def. only on the nose end of social media and it some day will be a wild beats to tame.

Ashlee · 1 year ago

This is true.Sometimes a few customer reviews are even stronger than a long sales page, that's why I have added a product review section to my diet weight loss blog recently to encourage people to leave honest reviews for different products.I think this not only provide additional information for consumer but also help them to make better choice!

Kurt · 1 year ago

great post, reviews sites are getting really hot because most visitors are ready to buy, an easy way to make some nice commission bucks..

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Secured Homeowner Loan · 1 year ago

Social media marketing is a growing way of getting quality backlinks, however I think that it will only be a short term hotspot. Google will fade the links in social media in the future as it is abused too easily.

Dave Law · 1 year ago

It surprises me that the internet is only the number 2 resource for customer support. I find searching forums much more helpful than manuals and their FAQ pages.

It's a shame there wasn't a stat about how many people research buying decisions on the web before they go and buy... I find it interesting how, thanks to the web, a customer can often be even more of an expert on the product than the sales person.

Nicole Price · 1 year ago

In terms of importance, they are all valid. If anything, the importance will only grow, even globally as penetration of computer use increases in the rest of the world.

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Green · 1 year ago

No doubt there is a lot of opportunity to capture sales from those looking for support on products sold by your competition. I had no idea the demographics were still skewed that heavily towards the sub 22 crowd.

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Christopher Ross · 1 year ago

I couldn't agree more!

One of the first things that I look at when I'm making a purchase these days is other peoples reviews, especially of big ticket items like TV's and cars. I can't wait to see how new models of major appliances etc start to change when companies realize they can no longer hide faults.

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Busby SEO · 1 year ago

Social media marketing is a growing way of getting quality backlinks and help people make business and purchase decisions.

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Wayne Smallman · 1 year ago

"What do you think—which of these observations is most useful? Most surprising?"

None really. They're all part & parcel of a gradual but measurable trend.

The penultimate points means nothing to me since I don't care about US politics, but I'm guessing it's a surprise to some people in the US.

In time, places like Get Satisfaction will become heavily trafficked, and StumbleUpon might have to set its stall out differently, to cater to a slightly different audience. Or to the same audience but with slightly different needs...

Erik freefor15 · 1 year ago

I will almost always read the testimonials if they are on the page before buying anything so it helps to have them.

iPwner · 1 year ago

Online reviews are obviously really helpful. Blog reviews can be really powerful!

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go green · 1 year ago

Online reviews are great, especially on Amazon. What is nice is that they give you such a broad range of reviews from people across America. Sometimes the reviews can be biased, but if there are enough reviews, it usually gives you a good feeling about the product.

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