Marketing Pilgrim - Latest Comments in Will Social Networking Ever = Money?

Re: Will Social Networking Ever = Money?

Feet blisters — Wed, 20 May 2009 02:54:00 -0000

$450 million in 2 years????...Facebook????...what a joke!

Re: Will Social Networking Ever = Money?

Caribbean Social Network — Sat, 07 Jun 2008 20:15:29 -0000

I own a FaceBook marketing tool that is a desktop application that nets me $4000 per month. I could only imagine what a social network could earn. Rupert Murdock said that MySpace makes him 20 million a month on advertising. I'll be happy with 10% of that. I think games, API's and targeted ads are the key in making money on social networks.

Re: Will Social Networking Ever = Money?

Anal Shah — Sat, 23 Feb 2008 11:59:02 -0000

I have a doubt on how this community sites makes money likewise google's orkut has not advertisements directly in such cases what is the benifit to run this venture??

Can anybody please elaborate something on this...?

What do they get out of all the scraps made and images uploaded?

Re: Will Social Networking Ever = Money?

Alexis — Fri, 15 Feb 2008 22:07:30 -0000

I think the future is in social networking and social marketing. Personalization of the net is the next big trend.

Re: Will Social Networking Ever = Money?

Marc — Mon, 11 Feb 2008 12:06:54 -0000

@Seomotion
Exactly, the communication will always be there, but, the major social networks do a whole lot more. Simply communicating wont bring in the revenues, the users have to be able to interact with each other in terms of culture and or entertainment. There is a reason these sites have API's. It wont be long before you see social networks doing buyouts of applications.

Re: Will Social Networking Ever = Money?

bhavik — Mon, 11 Feb 2008 06:20:02 -0000

social networking is good idea but i dont know how much revenue google will give.....its better to go for nice topic like health or finance really good payout i am making $50 a day with this topic....

Re: Will Social Networking Ever = Money?

Seomotion — Mon, 11 Feb 2008 03:54:15 -0000

I can't agree with Paul, Social Networks is a real way to communicate people. And Communication is always relevant.

I can say, that Web 2.0 model is a soap bubble, but not social networks.

Re: Will Social Networking Ever = Money?

Utah SEO — Fri, 08 Feb 2008 15:17:08 -0000

I agree with Paul. Has high potential to be short-lived.

Re: Will Social Networking Ever = Money?

Paul Brain — Fri, 08 Feb 2008 07:07:11 -0000

Social networks is a soap bubble, which quickly will burst. Therefore I would not believe such optimistical forecasts...

Re: Will Social Networking Ever = Money?

Leo — Fri, 08 Feb 2008 05:16:01 -0000

Good point Nicole. The same thought has crossed my mind. It is fine for branding. I would not use it to be perfectly frank. Word and mouth is still the most powerful marketing too.

Re: Will Social Networking Ever = Money?

Nicole — Fri, 08 Feb 2008 03:19:35 -0000

Makes a lot of common sense. I am a regular user of facebook. While I do notice the ads in the left column, I have never ever been inclined to click on them. I always wondered how these social media sites made money. What is the income model of del.icio.us for instance?

Re: Will Social Networking Ever = Money?

Marc — Thu, 07 Feb 2008 12:58:08 -0000

@Steven
Games, it's all about games. Be it sending someone a $1 gift and comparing your gifts to someone else's or playing Scrabble it all boils down to games.

Nobody cares about Johnny's tweet that he just went to a concert, and you cant monetize someones musings at the bottom of the pyramid of followers. So that leaves you with "what do you actually DO with your friends on a social network"...that DOING is Playing Games!

http://www.trumptheniche.co...

Re: Will Social Networking Ever = Money?

Steven Bradley — Thu, 07 Feb 2008 11:36:10 -0000

It's hard to think with the size of the audiences some social networking sites have that there won't be some way for them to earn more revenue. No one seems to have found that way yet.

Advertising seems like an obvious approach, though it hasn't been working as well as the sites would like.

Still with the amount of users the sites have you'd think that sooner or later someone will figure it out.

Re: Will Social Networking Ever = Money?

Marc — Wed, 06 Feb 2008 16:58:27 -0000

Where they will make money is games, 17% of their revenue came from 24 million $1 gifts that people sent to eachother. I outlined on my blog how the value in the social web is games.

http://www.trumptheniche.co...

Re: Will Social Networking Ever = Money?

Eduardo — Wed, 06 Feb 2008 14:20:50 -0000

I still think putting labeling Facebook as being worth $15 Billion is not just a small joke, but a laughable all day joke.

$450 million in 2 years? That is NOTHING

Re: Will Social Networking Ever = Money?

Jayson — Wed, 06 Feb 2008 12:59:26 -0000

Maybe they'll need to start tracking each user's interests some how and then display ads specific to each user.

If someone always writes about and searches for UFC (for example) and associates with others that do the same the social websites might do some good by putting UFC or MMA orientated ads in their account page and on sidebars during their Internet experience. This would probably bring up tons of privacy issues but if these companies don't make money, they won't exist and I'm sure users will make the sacrifice.

Re: Will Social Networking Ever = Money?

John Johansen — Wed, 06 Feb 2008 09:37:16 -0000

"While it may be too soon to judge, it still looks as though the formula for success in social networking will continue to be: step one: set up a social network. Step two: some magic happens. Step three: profit."

I used much the same analogy back in Nov. when a MediaPost started up their social networking site.

There still seems to be a magical aura around the idea of starting a social network. Unfortunately, just as it takes work for the users to get involved in them, it takes more work for the provider to make use of the data.

Re: Will Social Networking Ever = Money?

Futon-Matt — Wed, 06 Feb 2008 08:39:21 -0000

Thats a scary profit prediction for such a popular / large internet presence.

Re: Will Social Networking Ever = Money?

ios12android9 — Wed, 06 Feb 2008 03:05:13 -0000

Don't be scared to show people a lot of ads and you will earn some money.

Re: Will Social Networking Ever = Money?

Don Draper — Tue, 05 Feb 2008 20:31:07 -0000

They're missing the point. First, we steal all the underpants....

Re: Will Social Networking Ever = Money?

jimmy2times — Tue, 05 Feb 2008 18:19:55 -0000

yes, but they are using web 1.0 advertising models. social networking is going to the be the most lucrative media platform going forward, but it will take one or two major innovations and there's nothing out there right now that comes close.

someone will figure it out.