DISQUS

Marketing Pilgrim: Why Small Businesses Don’t Invest in Online Marketing

  • Music Software · 2 years ago
    Yes, the main reason has to be that small businesses do not have the infrastructure to handle this, unless their entire business is built around on line trading.
  • Water Portal · 2 years ago
    Small business do not advertise online because they dont want to learn all technical stuff related to ads, even for me it took some time to figure out how to use AdWords with super efficiency.
  • Paul Chaney · 2 years ago
    Janet, you're right on all counts. My experience working with small business has been very similar. However, in most cases (I won't say all), those that chose to use a blog for marketing purposes experienced at least some degree of success in SEO-terms.

    My advice to small business...if you're budget is limited (and whose isn't), blogs are the way to go!
  • vidi · 2 years ago
    I guess, being familiar with SEO techniques may help in online business investment even with a very small budget
  • ScottUA · 2 years ago
    Many good products and services are still practically unknown to a lot of potential customers because of the points covered here. If only the owners or operators behind these small businesses make an effort to know more about what's available to them through the internet, they probably would think twice about not having an online presence, whether marketing or making online business transactions.