Marketing Pilgrim - Latest Comments in The Real Google Killer

Re: The Real Google Killer

Joe Cibula — Fri, 03 Oct 2008 12:41:48 -0000

Terry,

We're getting there. In other words, I think we're talking about the same thing: Example: With InverSearch, a business owner only pays (currently) $.99 when THEY CHOOSE to respond to a consumer inquiry (which comes to them in advance via [and because of] the categories they picked when they signed up). CPA is not better than that. And I'm really not biased. BTW, why are you biased?

Joe

Re: The Real Google Killer

Joe Cibula — Wed, 01 Oct 2008 06:38:52 -0000

Cost per acquisition or cost per action are not pay per response. They're both still pay per click. And you're right, they both suck. They both failed.

Re: The Real Google Killer

Joe Cibula — Tue, 30 Sep 2008 14:34:52 -0000

Terry,

How can I contact you to gain some more insight into your response above? Through your blog?

BTW, I see nowhere Google or anyone else ever tried a real pay per resonse model.

Thanks

Joe

Re: The Real Google Killer

Joe Cibula — Mon, 15 Sep 2008 09:17:07 -0000

New Search Engine Immune to Click Fraud

InverSearch is a search engine that bills its business users by the number of responses they make to consumer inquiries rather than by the number of hits they receive. InverSearch has moved completely away from the pay-per-click business model that currently dominates the search industry. The future of search is pay-per-response, which does not affect the relevancy of search results or devour advertisers’ budgets.

Consumers and businesses alike sign up for InverSearch accounts; consumer accounts are available free of charge, while businesses pay only per response to the bona fide leads the site delivers to them. Once consumers create their accounts, they can create confidential inquiries for the products and services they need and submit the inquiries to businesses globally, locally or anywhere in between. The inquiries are delivered via the InverSearch user interface to InverSearch business users, who can choose whether to respond directly, or to ignore consumer inquiries that do not interest them, paying only for the responses they actually make.

InverSearch inverts the roles of the parties involved in a traditional search – the inquirer and the recipient, or the consumer and the business. In many respects, InverSearch is like a dating service, matching consumers with needs to businesses with solutions. It’s the beginning of a paradigm shift from the burden of searching being placed on the consumer. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch integrates seamlessly with the advertising businesses are already doing.

Re: The Real Google Killer

RIchard Srery — Fri, 27 Jun 2008 10:59:33 -0000

I think in the end Goole may be the next Real Google Killer.

Richard P. Srery
Operations, Logistics & Engagement Management

Re: The Real Google Killer

John Stewart — Wed, 11 Jun 2008 08:43:47 -0000

When Steven Jobs announces a new version (iPhone) the world listens and speaks about.
When Google launches yet-another-Beta it hardly gets noticed.

So who is in control for PR ? Steven Jobs.

When Amazon launched EC2, many of us felt the need to sign up.
When Google launched Google Labs, it was yet another showcase of their imagination without a purpose.

Currently Search is used one by one: you search something and you copy it in a documents: a collage
When the semantic web will be available, we will no longer need old fashioned Google.
Video killed the radio star.
MP3 killed the CD.
... killed Google.

Re: The Real Google Killer

Anne — Thu, 29 May 2008 11:21:04 -0000

Well, Google is indeed getting very big and I agree that it may one day collapse under its own achivement.

Re: The Real Google Killer

Tony — Thu, 29 May 2008 11:19:17 -0000

Great one. After reading what you said, I do agree with you that Google could prove to be its own greatest enemy.

Tony's last blog post..Who Want Very Good Car Insurance?

Re: The Real Google Killer

Musashi — Thu, 22 May 2008 13:24:40 -0000

For the next 5 years google will be very hard to crack. Their position in advertising is unique. The only danger comes from the big publishers grouping together to make their own pay-per-click Advertising network. As long as publishers still use the old pay-per-view model google can sleep calmly.

Re: The Real Google Killer

jatt — Wed, 21 May 2008 13:08:05 -0000

Nice post you have there. I agree that google monopoly would someday become a burden to theirself. But, however, google rocks!

jatt's last blog post..Top 11 Information Marketing Business Mistakes to Avoid

Re: The Real Google Killer

Matt S. — Mon, 19 May 2008 16:29:48 -0000

It doesn't matter where Google's revenue comes from, in terms of this article.

I think the point is that eventually Google will get so BIG that it will be logistically impossible to manage everything that is going on, and to keep things running as efficiently as it has been.

There won't be a replacement for their Sponsored ads - there may be good competition, but they will not get replaced until the whole computing interface changes drastically.

... and one last thing to keep in mind - Arguing on the Internet is like being in the Special Olympics... even if you win, you're still retarded.

Mattski

Re: The Real Google Killer

Steven Balusik — Mon, 19 May 2008 07:18:16 -0000

I am not completely sold on the idea of large companies colapsing because of too much size and/or diversity. If the structure and autonomy are correct, one big company can function the same as several small companies but with a financial safety net. However, google seems to rush too many apps to market. Many of them are very flawed and most of them are short on support and resources. This early adopter dissatisfaction is surely what leads to so many google apps just falling flat and languishing. This, however, is not insurmountable for google. If they can achieve the focus and accountability that a small company must have when entering new markets, they can continue to grow and succeed.

Re: The Real Google Killer

Elections guy — Mon, 19 May 2008 05:48:19 -0000

No one would kill Google or MS, another star will rise in convergence of mobile and PC technologies, Nokia now is really close to it.

Elections guy's last blog post..Polls before Pennsylvania primary: Obama most popular

Re: The Real Google Killer

Ralph — Mon, 19 May 2008 03:27:40 -0000

Unless one of the other search engines does something really amazing, I don't see google dying anytime soon. But we must keep in mind that most of the average internet users do not use google, most people will search on yahoo if they need something. Google is king only among the search marketers.

Re: The Real Google Killer

Web Marketing Man — Mon, 19 May 2008 02:06:40 -0000

Everything works cyclical, and in today's world attention spans are notoriously short and crowds are notoriously fickle. Today's best flavour is tomorrow's old news, etc, etc. Nobody and nothing is immune to this syndrone, so it will be interesting to see the Google juggernaut evolve to beat this. Good post, thank you Alan!

Re: The Real Google Killer

Tiffany — Mon, 19 May 2008 01:11:40 -0000

I like your point of view...It's true that Google is the best for current time but soon they must aware that over self confidence is the biggest enemy. Hope it is before their glorious time pass.

Re: The Real Google Killer

John Lessnau — Sun, 18 May 2008 12:27:03 -0000

Google will be just fine for years to come. They certainly will not fall under their own weight.

Sure they will slow down in the years to come, but only because when they control most of the web and it's data their mission will be accomplished.

John Lessnau's last blog post..AdSense Loves Bad Content

Re: The Real Google Killer

Wii Guy — Sun, 18 May 2008 07:55:30 -0000

It may not be necessary for a third party to come in and kill off Google. There are rumours spreading that the may in fact kill themselves. news reports say that they are leaking talent from pretty high positions. This is going to destabilise their whole company.

Giving employees a day a week to focus on a project of their choosing has caused employees to think of the next big thing whilst working at Google and then leaving Google to set it up themselves.

Google is also so heavily reliant on Adwords and many of their applications is nothing more than novelty and are rather useless at generating substantial revenue.

John

Re: The Real Google Killer

Matt Aiken — Sun, 18 May 2008 05:25:39 -0000

The real google (adwords) killer is evolving from the likes of phorm and the ISP's evolving their own ad networks. Dynamically re-insterting adverts into webpages and eventually completely bypassing the traditional ad network providers like google, yahoo or MSN. The Technology is there right now, and there are already ISP's in the UK who are trialing in secret more extreme versions of Phorm type technology to manipulate web page content on the fly.

Matt Aiken's last blog post..GTA IV vs Wii Fit

Re: The Real Google Killer

Alan Johnson — Sat, 17 May 2008 20:28:01 -0000

"because they offer WAAAAAY more than text ads on the web"

Sure, they "offer" way more than text ads, but where do most of their profits come from? Text ads, perhaps? Let's just say that, if we were to eliminate the revenue which is being generated by text ads from the equation, their profit level wouldn't be anywhere near the current one.

Best regards,

Alan Johnson

Alan Johnson's last blog post..The Inside Scoop on Link Baiting - How Things Really Work

Re: The Real Google Killer

Alan Johnson — Sat, 17 May 2008 17:53:11 -0000

Terry, no matter what perspective you choose to view the situation from, the fact that most of their profits come from one product (AdWords) remains.

They will obviously not experience problems this year, the next or even two years from now. But, in the long run, putting all of eggs in one basket (even an impressive one such as AdWords) is extremely risky. While I do agree with Warren Buffet's that over-diversification is not an option either, relying on just one product is not exactly what one would call a sound business model but time will tell :)

Best wishes,

Alan Johnson

Alan Johnson's last blog post..The Inside Scoop on Link Baiting - How Things Really Work

Re: The Real Google Killer

John Stewart — Sat, 17 May 2008 15:13:03 -0000

When the rules of the game are known, the windows of opportunity have long been closed.

Google is now on top.
And the new prince is starting to emerge or he is 'just around the corner'.
Problem is: who or what will be it.
We will only know, when it's already too late to step in ourselves.

Only a few companies are capable to re-invent themselves: IBM, Apple, GE
As Google has proved over and over again to be a one trick pony, I guess re-inventing will be hard to do.

Re: The Real Google Killer

Diane — Sat, 17 May 2008 15:10:34 -0000

Excellent follow up on today's "breaking" news. The saying goes "the bigger you are the harder you fall" or something like that... :)

However, doing well with Google, so I wish them the best LOL!

Diane's last blog post..Jumptags A Winner In Any Book Plus An Update on Blogcatalog to Boot