DISQUS

Hawaii SEO · 1 year ago

Mashable just posted that Online Video ads convert?
http://mashable.com/2008/01/22/online-video-sta...

Jordan McCollum · 1 year ago

That conclusion comes from another study conducted by the Online Publishers Association last April. Pete concludes that if both studies are correct, 53.6% of video watchers recall seeing an ad, and 45% of those take some action after watching an ad, then 24% of online video watchers take some action on ads. The same OPA study the 45% stat comes from also found 80% recall on ads (as opposed to 53.6% here).

Meanwhile, 49.7% of this study said ads in their videos make them less likely to watch video in the future. And while young viewers are the least opposed to seeing ads, they also have lower recall rates.

Thanks for pointing that out!

Jayson · 1 year ago

Thanks for the stats. I agree with David and think that TV would also do well if they adopted shorter commercials. People are getting more and more impatient and I think they need shorter commercials. I definitely stop commercials whenever possible and leave websites that make commercials hard to stop. I do watch commercials if I'm forced to before a video but hate every second of it.

Benadryl comes to mind when I think of forced Internet commercials and they should come to mind when I need allergy medicine.

Shorten these forced commercials up and you'll have a happy surfer.

messels · 1 year ago

great to see that studies are looking at ads in video content.

not sure if you noticed but nytimes USE TO show ads before the news-clips would start (homepage). i *hated* it but it's gone so that's great.

i think you had a good opp to mention the use of ads during video content delivered from studios (such as ABC, NBC, etc). the worst of the worst? by _FAR_ ABC wins that prize, requiring that you NOT ONLY have an ad play every 6 min at a significantly higher volume than the actual show being streamed but you have to click on the screen to continue to the desired content. (requiring me to get up and go click on the screen).

sheesh, you'd think the people making decisions like THAT have never used a computer let alone streamed content to it.

the important thing to keep in mind--and it's the reason advertising isn't going anywhere--is that the only people really excited about ads aren't the consumers but the "marketing geniuses" pushing their pitches and the executives buying into it. ads don't work on anyone but the less-educated. (trendspotters had a post w/ a research study illustrating this point)

i'd much rather ad-budgets get slashed and companies pay out bigger dividends from the $$ saved.

meh, just my 2 cents.

Lawn Chair Millionaire · 1 year ago

Online Marketing are taking a new turn these days and i am not stunned to see that Online Videos are not much favored by adults,especially the ones which are bad. No matter who ever is posting ,if the content is good then i am sure you could gain huge popularity.