DISQUS

Utah SEO Pro · 1 year ago

As the economic crisis increases the more and more advertisers will pull back on the ad units. Hopefully newspapers will adapt to change.

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Brent D. Payne · 1 year ago

Great article which I can't comment on. ;-)

Christopher Ross · 1 year ago

I spent years working in the newspaper business and I can honestly answer your question by saying no. The industry won't do anything to stabilize the market because the people in charge of selling the ads are commission based.

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Andy Beal · 1 year ago

@Brent - lol

marc · 1 year ago

The real question is how are ad networks helping/hurting web-publishers (and their shareholders) and what will Yahoo's new network mean to all this once it has ramped up to full speed and continues to scale?

sheppy · 1 year ago

An alternative key to success really is targeting. If you don't have a great level of granularity in your ad targeting, it's quite hard to sell your inventory.

If you can put together intelligent advertising packages perhaps using behavioral targeting or even with the content on each page/article then you shouldn't have too much of a problem selling out.

Goran Web Design · 1 year ago

If the newspapers were to have more relevant content on their pages, then they wouldn't be having this problem. They should take a shift from tabloids and politics, and all the other usual stuff that they write about, and start looking at other stories that will capture people's interests.

But again the digital world is taking over, esp the net has become a giant multi-media outlet and a very reliable one too, so I'm not surprised that the print media is taking a decline in returns. ;-)

TheRealTerry · 1 year ago

Here the newspapers have finally turned the wheel on their massive lumbering FAIL boat of a business model towards the web and are following in the genius wake of... Radio station websites. You know the ones, that have so many flashing blinking ads intermixed with flash navigation and "enter a keyword" deep navigation schemes that scrolling becomes a wait and load exercise. Seems like they thought that idea was so awesome they would regurgitate it back up onto the deck of their print titanic.

Can we just send these print jerkwads back to remedial business school already?

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Downloadic · 1 year ago

How are ad networks helping/hurting web-publishers ?