DISQUS

Marketing Pilgrim: Leveraging Facebook for Business

  • @kevinnorman · 2 years ago
    It will be interesting to see how much respect Facebook will get in the business community, given that it's full of non-business users. With an established well designed LinkedIn network I'd say it has an upward battle.
  • Dan Schawbel · 2 years ago
    Let's be careful here though. The intention or purpose of facebook was to connect friends with each other in a social network. To position it as a business mechanism is not proper use. Tools like LinkedIn would better serve that purpose. I think everyone needs to seperate professional from personal life here.
  • Omad · 2 years ago
    I still have a difficult time using Facebook - may be I'm used to myspace and the other social sites. But I like what has been presented here.
  • Paul · 2 years ago
    Dan, I don't think you can draw a line between personal and professional life. Everything you buy in your personal life is some company's professional life. So, I definitely see legit business opportunities from the standpoint of companies creating apps that allow their customers to talk about their brand and connect with other customers.

    Where it gets tricky is in the area of professional networking. I can see the value of a social networking platform like Facebook for professional networking, but I wouldn't want most of my business associates as "friends" to the same Facebook profile I use to connect with my personal life friends.
  • symbian · 2 years ago
    LinkedIn network is more convinient for these purposes. And also there are other big social networks like LiveJournal or Orkut. But they poor by tools still good for relationship with people.
  • Trevor Brooks · 2 years ago
    All it will take for Facebook to surpass Linkedin as the business networking site of choice will be the right app.

    We think Kuhnektid is that app.

    [link removed]
  • b2b direct marketing · 1 year ago
    I agree that facebook has been a very hot topic and agencies would be wise to not overlook a consumer with over a million users internationally. We still sell to the public right?

    [link removed]
  • Neil Donnellan · 1 year ago
    Facebook to me is great for businesses to advertise to consumers. For b2b to work you'd have to join a group and become very good friends with others.

    Just recently a new app on facebook has come out to help businesses advertise to other businesses. More info of this app can be viewed at this website: http://www.facebook.com/apps/application.php?id... or visit b2badsnetwork.com to go ahead and add the app straight away.
  • Nicole · 1 year ago
    To me, Facebook is a little too informal for business (I don't really want to poke any potential future employers, to be honest). However I do think LinkedIn is limited in the socializing you can do... just making a connection is a bit boring. I like www.octopuscity.com since it combines the business focus of LinkedIn and the sociality of Facebook.