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So, recording an IP address is fair game, but following that IP address once it leaves company property is dead wrong. Now, we still have privacy, in that the company can't broadcast to the world that we've visited their site. Doing so would be a violation of our privacy.
I do think that they should make it very clear what they capture and what they do with it and then you can decide whether you want to visit them again or not.
I'm not sure I agree with it but I guess it's fair - after all it's their website and their information.
I like how you brought up the comparison of public space in regards to paparazzi. The 1st Amendment break down of that is interesting as it is based upon a reasonable expectation of privacy. Famous, recognizable can't reasonably expect the same level of privacy as Joe Schmoe down the street. I'm wondering if there will be some similar application of internet privacy where different standards apply to different users, or even different websites.
So shall we see...
there are certainly ways of circumventing this--such as "hidden" or "granular access privileges" to public profiles (i'm thinking facebook and myspace here...heck, even linkedin).
another way of protecting yourself on the net is to use the onion router. funny sounding name but it's an amazing service for "erasing" your original IP address, essentially protecting who you really are and where you come from. http://www.torproject.org/
also, there are programs that will reset your mac-address, which is another way of tracking browsing history. (this is in addition to turning cookies off...i think the public has generally forgotten that cookies exist...and it was sooo vogue to talk about them during the early '00s).
lol. gl and great question!