DISQUS

Marketing Pilgrim: Have Your Top Competitors Do Some Of Your SEO For You

  • Alister Cameron // Blogologist · 2 years ago
    Thanks for the mention and link to SEM Search, CK!

    Always a pleasure to be of service to the search marketing community :)

    -Alister
  • Mark Barrera · 2 years ago
    Great post! So far, I think this is the best in the running.
  • Sujan Patel · 2 years ago
    Sneaky but true. Best way to start SEO on your site is to check out you competition and know it like you know the back of your hand.
  • Dawud Miracle · 2 years ago
    Really nice post. I've known much of this for some time, but for some reason I've been unwilling to do anything with it. I guess it seems a bit sneaky to me. But sneaky doesn't necessarily mean bad. So look out.
  • Jeff Horsager · 2 years ago
    <!-- Stop looking at my source SEO geek --> Kid Disco, great article. Good luck in the contest. Your fellow entrant.
  • Kirby · 2 years ago
    It doesn't take competitive intelligence to cheat; just Yahoo and the ability to lie to someone. Real competitive intelligence entails a lot more than this and if you know what you are doing, gives one the ability to compete and win without rank amateur sabotage.

    Andy, this shouldn't get rewarded with a scholarship.
  • Aaron · 2 years ago
    Any smart business is aware of their competition and what they are executing. You're not paying someone inside to squeal the secret recipe, you're paying attention to what you have visibility to. This happens in every other form of marketing and advertising everyday. You focus on making the wheel better, not re-inventing it. The only thing I wouldn't do is try to replace a competitors link with your own, that crosses a line with me (and it looks like Kirby as well). Otherwise, I say do your homework and include research on your competition, their success and their failures. You're foolish not to.
  • Greg · 2 years ago
    Competitive: having a strong desire to compete or to succeed

    Intelligence: the gathering or distribution of information, esp. secret information

    "Ryan, your conclusions are all wrong. Halsey acted stupidly"


    That’s crazy talk with hijacking links and sure smells of the road to failure. Although re-inventing the wheel is not the goal, originality is. If you recall your history most all bandits eventually died an uncomfortable death in captivity for trying to circumvent the system.

    Building credibility is one key to your success online and the suggestion of hijacking links to better ones position is just plan crazy talk and does nothing but damage credibility.

    Using analytics to determine ones competitors and what these competitors are doing to build their linking structure is very sound advice but attempting to hijack links is only for the foolish.
  • Johnny Fuery · 2 years ago
    I agree that competitive intelligence is key, and looking at competitor's source code, meta tags, etc. should be a commonly employed strategy. I would even go so far to say that SEO should be started there.

    However, I disagree with you when it comes to removing/changing links of your competitors. That is extremely uncool. One can be extremely successful in business without cheating.

    Don't do it.
  • Eric Badgley · 2 years ago
    I would say this in unethical and I would use this form of seo on my site
  • Dylan Darling · 2 years ago
    I would never go this far.
  • San Diego Insider · 2 years ago
    Not my style either. I would rather beat you than cheat you.
  • San Diego Homes · 1 year ago
    I am already using your rules. thanks
  • Slotted · 1 year ago
    >I am already using your rules

    Of course you are. You are a realtor. Screwing people is what you do.
  • kevin in bellingham · 1 year ago
    Thank you for the information. I will start looking into those handy little trick asap. I dont think I will go as far to remove the competitors links though.