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Google is/was trying to push their search engines to where users can rank.
Twitter users tweet the latest news from today's current events or from the past. I have been seeing a lot of users post an article that are 1-2 years old but it's still good information.
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I don't think Twitter is at all struggling, or at least not more than it should be at this point. Its thriving. It's the site people can't stop talking about. It's all over TechMeme. John Stewart is explaining to the masses how to use it. The celebs are circling. Marketers are in heaven. People are tweeting like crazy. And we're getting ready to maybe see this illusive monetization model.
Google has no idea what to do with Twitter. Eric Schmidt doesn't even get what Twitter and it's "160 character limit" is about. It took Google up until last week to even get involved. All they know is that it's stealing searches in the same way that YouTube did and that's why Google wants it. For the search share. And that philosophy doesn't seem to have benefited YouTube too much. They still haven't found their monetization model.
I don't trust Twitter in the hands of Google. They're likely to break it.
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Let me ask you this. Do you think YouTube is better off now that it is owned by Google?
@Jack - wow, that's some strong tea you're drinking! :-) I'm not sure about 45 days, but perhaps by the end of the year.
Andy, I think it's an entirely different site now that it's in Google's hands. Well, not that the site is much different, but it's definitely gone a different course than if it were to still be in the hands of its original creators. Is it better? I don't know that it is. If they went to Google hoping for a monetization model, they sure has hell haven't gotten one yet. I think Google tries to convince sites like YouTube and Twitter that Google can help grow them and take them in like little puppies. When in reality, all Google is doing is protecting itself. I think we'd all be doing a lot better if Google would stop putting its hands all over everything.
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I believe the same will happen to Twitter. How do you monetize it without annoying its users? The answer? You don't even try, just sell to Google and let them worry about it. ;-)
Even contextual ads based on the text of recent twitter messages would probably work ok.
Also, if they turn it into an opensocial container, then they are right back into the social networking game they otherwise largely missed. However, I almost think they should wait even longer to acquire Twitter because of their history of killing apps during the transition to Google's stack.
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Great blog, love it!
Twitter will and/or maybe considered a 'search engine', and Federal regulators will ban any future sales or mergers.
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Who knows but it's definitely quite possible.
This. Would. ROCK
They'd probably try some GTalk or Android integration which would frak everything up and I will end up using plurk or other second tier service.
Just say no.
Please.
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If Google do acquire Twitter, they BETTER maintain the same business philosophies or the Herd will move very quick. All it takes is one wrong change and people will leave by the millions. Ask Facebook. :)
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Until social media connects user activity to actually buying stuff - it's a lot of wheel spinning. No opportunity here. Just my 2c (which ironically would be the eCPC on a Twitter/ AdSense business model!)
Maybe soon when Google decides to buy them ill have second thoughts.
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@innovate
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1) Google and Twitter should work together to put Google AdSense to it's users pages on themselves - the savvier people get on the Twitter the less of the native web interface a user uses. Most are on handsets using SMS, or some other Twitter mobile app -- or -- on their desktops/laptops using TwitterFox, TweetDeck, and Twhirl.
2) If Twitter wants to make money - it's going to be about selling info or making statistical info available to companies that want to know what people are saying "right now" - For example: Networks must watch Twitter as their users comment on Ugly Betty or Dancing w/ Who the Eff Cares. The real-time public gauges what's hot and what's not; companies MUST listen -or die (or FAIL or whatever they call it anymore).
3) If Twitter is to sell themselves to anyone it should be Amazon. Google would be a lazy dog to buy Twitter; frankly they can build a better app. The most mutually beneficial relationship between a Twitter buy-out would be between Amazon's huge product base and Twitter's HUGE user base.
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