http://marketingpilgrim.disqus.com/Internet marketing news and viewsenTue, 01 Apr 2008 08:50:06 -0000http://www.marketingpilgrim.com/2008/01/could-cost-per-action-to-overtake-cost-per-click.html#comment-9423516<p>The problem with the cost per action model is that a publisher does not get paid even though it is contributing value to a particular brand. Although a person may not take action on a particular click, brand awareness is being created. This in itself is value to a company. Traditional media create only brand awareness and is compensated accordingly. I am not for monopolies but I do not see how a publisher can operate on a CPA basis only without being compensated even minimaly.</p>williamTue, 01 Apr 2008 08:50:06 -0000http://www.marketingpilgrim.com/2008/01/could-cost-per-action-to-overtake-cost-per-click.html#comment-9423514<p>I read that article on Wed. with hope and optimism also thinking it might spur some more dialogue among the community. It was a great article, and I agree with Aaron's points. But one of the challenges, believe it or not, is that many marketers don't know the CPA value of their goal action (if the goal is a conversion). That is one thing we at Adapt have been trying to educate our PPC management tool customers about (because one of the tool's optimization strategies is based on target cost-per-acquisition.)</p><p>With that in mind, I liked particularly that Aaron highlighted that the "A" could be any Action - from video view to newsletter signup to the most-commonly-used current definition of "sale." If a broader definition is used (e.g. for many types of actions) then it might be easier for advertisers to truly follow that model &amp; only pay for the actions they define.</p>Erica ForretteFri, 25 Jan 2008 18:34:10 -0000http://www.marketingpilgrim.com/2008/01/could-cost-per-action-to-overtake-cost-per-click.html#comment-9423513<p>That would be great if CPA took over, but not likely.</p>Evan W.Fri, 25 Jan 2008 16:04:22 -0000http://www.marketingpilgrim.com/2008/01/could-cost-per-action-to-overtake-cost-per-click.html#comment-9423512<p>only if people like Google want to lose money.<br>money dictates and while CPA may help the marketer the search engines [ Google] lose money and i don't think they will allow that.<br>yes i said allow - after all, google has every one by the ..... excuse me.</p>bill sFri, 25 Jan 2008 15:20:39 -0000