-
Website
http://www.marketingpilgrim.com/ -
Original page
http://www.marketingpilgrim.com/2007/01/cingular-and-apple-dropped-the-seo-ball-with-iphone.html -
Subscribe
All Comments -
Community
-
-
Top Commenters
-
Popular Threads
If they had ranked organically for iPhone prior to yesterday we all would've known exactly what to expect from the keynote and there's no way they would've had the amount of hype/buzz they got yesterday.
You are telling me that neither Apple or Cingular could have simultaneously launched something on their websites about the iPhone as Jobs was making his speech? And then on the big screen Jobs showed and said check out Apple.com/iPhone for more info? That page would at this moment have thousands of links and be ranked #1.
Both Cingular and Apple have pages up promoting the thing but they missed the boat. There is zero reason why they aren't dominating search other than they did not plan ahead. If some blogger can rank #1, why can't they?
http://www.apple.com/iphone/
http://www.cingular.com/iphone/
The Apple page has almost 5,000 links according to Yahoo Site Explorer and ranks #1(and #2) on Google for iPhone.
Give Google some time, you can't expect them to rank a page within minutes of it being live. In fact I'm surprised it's already up there after only about 27 hours or so.
From what I got out of your post it sounds like you think they should've had these pages up prior to launch...
"Both Cingular and Apple where in the perfect position to dominate the free market for the product."
"If Apple & Cingular had just taken the time to preemptively dominate the search engines"
You also have to take into consideration that the iPhone doesn't even go on sale for a good 6 months, pending FCC approval. I think you were a little quick to jump the gun on this one.
I will agree with one thing though, the Cingular page is not very well optimized.
Scare tactics at the highest levels. Super enjoyable. :)
I didn't mean to suggest Apple launch the pages before the Jobs speech, just that it all be done and ready to go at the flip of a switch. I just find it funny that a random blogspot blog (at least in my results) beat Apple to the punch.
http://my7.statcounter.com/project/standard/sta...
Apple could definitely could have promoted their own webpages more heavily during the announcement to make sure they get a fairer share of the links. It'll be interesting to see how long it takes them to get the number one spot in Google.
1. This is a special case, they didn't need help getting word out on the iPhone. The media deluged us with information on it. You had to be dead to not see news about it. I am not saying they shouldn't have done, just that they didn't need to. Now if you are a lesser known company with a lesser known product that is launching then yes Andy's comments are spot on.
2. There is still the "little" issue with the Cisco lawsuit. It could be that the Cingular/Apple Legal teams wouldn't allow them to say anything pending an agreement - which they still don't have btw.
It is interesting that the carrier Cingular/Att is nowhere insight, perhaps Cingular/ATT cant really promote the iPhone until its approved by the FCC?
Well, the only solution I could fine was http://www.Cellswapper.com - they get you out of any cell phone contract!