Marketing Pilgrim - Latest Comments in Burger King Uses Twitter to Send Cease & Desist Notice

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Kristina Weis — Sat, 27 Dec 2008 01:17:13 -0000

It's great to see people actually using Twitter and other social media sites in this way. The capability is there, so why not? If you haven't already heard or seen it there is a random Comcast employee doing something similar trying to respond to people mentioning service problems, etc: http://www.twitter.com/comc.... Also, here's a related post about prevent brandjacking before it happens: http://www.amplify-interact....

Re: Burger King Uses Twitter to Send Cease & Desist Notice

DeAnna Troupe — Mon, 22 Dec 2008 21:07:42 -0000

I have to agree with the others before me. How do we know that this is really Burger King? Someone at Burger King needs to set up a twitter account called The Real Burger King before a brandjacker does.

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Wii Fit — Mon, 22 Dec 2008 06:17:47 -0000

I hope this make their bussiness easy and popular.

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Stajo — Mon, 22 Dec 2008 01:41:06 -0000

Twitter is not big enough yet to concentrate a lot of brand's attention, so that CD message is enough for now. But when twitter expands brands going to be more concerned (and BK better name itself Burger king instead of some theBKlounge), and twitter should cooperate with brands in such cases, perhaps even find a way to make mone from these cooperations.

Stajo's last blog post..The Seesmic Song

Re: Burger King Uses Twitter to Send Cease & Desist Notice

AIDS Drugs — Sun, 21 Dec 2008 14:45:51 -0000

This definitely does not seem real to me, I doubt if burger king found out that they would send a twitter message. Most likely a cease and desist order in person by 5 lawyers.

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Small Business Marketing — Sun, 21 Dec 2008 00:50:49 -0000

How do we know it is truly a Burger King initiated event? I've seen those email from the IRS sting that I've qualified to get money back and asking for information from me. It looks official. So what?

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Paul Rasmussen — Sat, 20 Dec 2008 15:57:44 -0000

What amazes me about all of this is not whether or not it is really BK, it is the fact that people assumed that Twitter and Facebook were not just another means of communication,like letters, emails, and phone calls. It just seems like common sense to me. If you are not prepared to see and back up the things that you say and do on national TV or in court you should probably not say them at all

Paul Rasmussen's last blog post..FACEBOOK | Do you Self-Censor your Profile

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Nicole Price — Sat, 20 Dec 2008 08:56:06 -0000

I bet that everyone will have a good laugh about the whole issue in a while.

Nicole Price's last blog post..Tips to Save Money During the Holidays

Re: Burger King Uses Twitter to Send Cease & Desist Notice

JustinSMV — Sat, 20 Dec 2008 01:52:34 -0000

Doesn't seem legit to give an CD order like that on Twitter, measures would of been taken for direct e-mail contact so the BK boys can flaunt their million dollar lawyers address& contact info which is far more intimidating than a 140 character remark. Nice find though.

JustinSMV's last blog post..Why You Should Drop Twitter Tool Qwitter Like A Bad Habit

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Andy Beal — Fri, 19 Dec 2008 22:14:38 -0000

@Mark - I've done exactly what I wanted to do with it.

Re: Burger King Uses Twitter to Send Cease & Desist Notice

mark — Fri, 19 Dec 2008 22:00:04 -0000

as the brandjacker of the @trackur name, what possible recourse did you have (if I wasn't nice and gave it to you?) btw, you promised you would use/develop it, and, with 36 followers, you haven't done a damn thing with it.

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Scott Mahler — Fri, 19 Dec 2008 17:33:13 -0000

This would be funny, if it didn't speak of a bigger problem. Just like everything else in the world, scam artists abound in the social media world. I don't understand why they put that much energy into ripping people off, when they could use that same energy to do their own work?

Scott Mahler's last blog post..Internet Marketing For Your Website: Tips On How It's Done

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Andy Beal — Fri, 19 Dec 2008 14:13:15 -0000

@Kenya - I agree, this could all be a hoax, or two brandjackers talking to each other. ;-)

Re: Burger King Uses Twitter to Send Cease & Desist Notice

Kenya — Fri, 19 Dec 2008 14:06:03 -0000

How do we know that @theBKlounge is the official Burger King Twitter account? There is nothing about it that suggests that it is - the tweets certainly don't. For all I know in just looking at this is that two brandjackers are competing with each other. I'm sure Burger King has a legal department and I doubt that they would think such a practice is legally sufficient. Legally, Burger King can subpoena Twitter for information about the offending account and serve a cease and desist notice that way.