Marketing Pilgrim - Latest Comments in Bloggers Increase HP Laptop Sales 85%

Re: Bloggers Increase HP Laptop Sales 85%

seo — Wed, 04 Feb 2009 03:40:55 -0000

That was a great idea on their part so they could increase their sales

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Re: Bloggers Increase HP Laptop Sales 85%

Top 10 Social Media Network Ma — Thu, 11 Dec 2008 06:43:37 -0000

This shows that things are coming along well to businesses, next thing you know you're on someone else's thoughts, and this is our thoughts on social media in the next 10 years top!

Re: Bloggers Increase HP Laptop Sales 85%

Franki — Thu, 11 Dec 2008 04:43:33 -0000

One would think that for company that's closely aligned with the internet and it's users (users need equipment to be able to use the net) - that online marketing and promotions should be the first rather then the latter (post traditional marketing).

Eitherway, the results were great and good to see that HP carry on further...

Re: Bloggers Increase HP Laptop Sales 85%

juhasaarinen — Thu, 11 Dec 2008 04:35:31 -0000

Right... but what was in it for the bloggers? Did they do it for free? If that's the case, HP must've got some remarkable mileage out of the campaign.

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Re: Bloggers Increase HP Laptop Sales 85%

Janice (5 Minutes for Mom) — Thu, 11 Dec 2008 04:31:12 -0000

We have worked on several campaigns with HP on our blog, including giving away laptops and printers with our Blogs Can Change Lives program.

Who better to reach with their messaging than people who are online! Our audience was thrilled with them.

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Re: Bloggers Increase HP Laptop Sales 85%

Michael Carnell — Thu, 04 Dec 2008 17:19:23 -0000

Very cool. Nice that some large companies are learning the power of social media and good - not harmful or deceitful - ways to harness it.

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Re: Bloggers Increase HP Laptop Sales 85%

Check Page Rank — Sat, 11 Oct 2008 07:50:43 -0000

Blogger are making enough money to support a bank. Recent Bankaholic $15Million purchase is a good example.

Re: Bloggers Increase HP Laptop Sales 85%

kry — Wed, 08 Oct 2008 18:06:11 -0000

Awesome post here and thanks for this.

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Re: Bloggers Increase HP Laptop Sales 85%

QuickPWN — Mon, 06 Oct 2008 14:18:16 -0000

The 31 Days of the Dragon contest got really nasty in the last 10 days. One person was so desperate to get this notebook that he lied and cheated in the contests.

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Re: Bloggers Increase HP Laptop Sales 85%

iCalvyn — Sat, 04 Oct 2008 20:39:50 -0000

I am consider hp supporter, all my notebook and PC are from HP, even mouse and keyboard and printer

Re: Bloggers Increase HP Laptop Sales 85%

Anthony.P — Fri, 03 Oct 2008 07:55:27 -0000

cool marketing tactic, should set a trend soon.

Re: Bloggers Increase HP Laptop Sales 85%

SEO next — Thu, 02 Oct 2008 16:54:57 -0000

This is good news for the industry...
the trend has started... wont take a lot of time for many other companies to catch up with it.

Re: Bloggers Increase HP Laptop Sales 85%

Christmas Guy — Thu, 02 Oct 2008 07:09:51 -0000

Awesome! It is an unbelievable technique; the one that will be followed for a long time, I think. It perfectly proves how powerful blogging, bloggers and social media are.

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Re: Bloggers Increase HP Laptop Sales 85%

indir — Thu, 02 Oct 2008 04:46:42 -0000

thanks good post and blog

Re: Bloggers Increase HP Laptop Sales 85%

Goran Web Design — Thu, 02 Oct 2008 04:23:45 -0000

Blog are the most popular sites on the web with massive communities that would bring a huge boost for any marketing campaign.

Re: Bloggers Increase HP Laptop Sales 85%

PS3 — Thu, 02 Oct 2008 03:43:15 -0000

Giving away $150,000 of 9 month old laptops could have been a disaster but fair play to HP for speculating.

Re: Bloggers Increase HP Laptop Sales 85%

Dennis Edell — Wed, 01 Oct 2008 18:49:42 -0000

HP rises to the top yet again :)

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Re: Bloggers Increase HP Laptop Sales 85%

Utah SEO Pro — Wed, 01 Oct 2008 18:42:16 -0000

Wow, that's a huge jump. I definitely see this kind of thing being a trend in the future for corporate companies.

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Re: Bloggers Increase HP Laptop Sales 85%

Janet Meiners — Wed, 01 Oct 2008 17:29:29 -0000

Thanks for the great comments. Buzz Corps obviously "gets" the blogging community and can build relationships between bloggers and companies. No small feat.

This was not only very hands on but it took expertise, creativity, and a large investment of both time and money (they work 3-12 months on most campaigns). On all sides.

In my experience though most companies aren't willing or ready to invest this deeply (but want the results).

I'm encouraged that we'll see more partnerships like this as marketers realize the influence bloggers can have on their businesses and learn to navigate the culture.

Janet

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Re: Bloggers Increase HP Laptop Sales 85%

Chetan — Wed, 01 Oct 2008 13:41:56 -0000

Jim, you should check the website of 31 days of the dragon and see how HP got really popular among bloggers.

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Re: Bloggers Increase HP Laptop Sales 85%

Jim Kukral — Wed, 01 Oct 2008 12:34:46 -0000

Awesome post here and thanks for this. So hard to find actual case studies of social media success. Would like to see a follow up on this with more of the nitty gritty details of how they did it?

Jim Kukral's last blog post..Make More Money! Value Yourself Better

Re: Bloggers Increase HP Laptop Sales 85%

Wil Reynolds — Wed, 01 Oct 2008 11:21:38 -0000

Janet, great findings, great post. Definitely sharing with the crew here at SEER, if I get a second I'll post it on our blog too. What I like is the actual TRACKING of efforts, not just doing SM b/c it is COOL, but because it can lead to real business results.

Re: Bloggers Increase HP Laptop Sales 85%

San Nayak — Wed, 01 Oct 2008 10:58:13 -0000

Great Janet..

I am a Dell guy but i love the strategy they followed to boost their selling. Finally a definite proof that works.

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Re: Bloggers Increase HP Laptop Sales 85%

SEO Forums — Wed, 01 Oct 2008 10:08:32 -0000

nice innovative technique of promoting your product and increasing sale.

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Re: Bloggers Increase HP Laptop Sales 85%

Nicole Price — Wed, 01 Oct 2008 09:12:07 -0000

Mind blowing strategy. Worth emulating for many products. I however wonder whether smaller businesses will be able to get such results, even assuming that they get such influential bloggers to plug for them.

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