DISQUS

seo tool · 1 year ago

dang... HP tore sales up through that move. im excited to see what marketing idea they can come up with next.
-jack

Jayson · 1 year ago

Amazing! That's an incredible approach and one that will likely be repeated over-and-over again. Just one more testament to the power of blogs, bloggers and social media.

Lucas Ng · 1 year ago

I love social media marketing campaigns with successful ROI numbers attached.

Too often we hear of social media campaigns with only the vaguest results.

Sounds like a very well executed strategy.

kouji · 1 year ago

wow. well done hp. it's good to hear that a strategy which they put some thought into actually reaped concrete results.

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Chetan · 1 year ago

The 31 days of the dragon was a great one which made a lot of influence in bloggers minds.

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Zurpit · 1 year ago

That was a great idea on their part so they could increase their sales

Mike Collins · 1 year ago

Great example of a company think outside the box and being rewarded. Based on HP's success, I bet we'll see a lot of similar contests in the near future.

Andy Beal · 1 year ago

A great case study, thanks Janet!

Nicole Price · 1 year ago

Mind blowing strategy. Worth emulating for many products. I however wonder whether smaller businesses will be able to get such results, even assuming that they get such influential bloggers to plug for them.

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SEO Forums · 1 year ago

nice innovative technique of promoting your product and increasing sale.

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San Nayak · 1 year ago

Great Janet..

I am a Dell guy but i love the strategy they followed to boost their selling. Finally a definite proof that works.

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Wil Reynolds · 1 year ago

Janet, great findings, great post. Definitely sharing with the crew here at SEER, if I get a second I'll post it on our blog too. What I like is the actual TRACKING of efforts, not just doing SM b/c it is COOL, but because it can lead to real business results.

Jim Kukral · 1 year ago

Awesome post here and thanks for this. So hard to find actual case studies of social media success. Would like to see a follow up on this with more of the nitty gritty details of how they did it?

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Chetan · 1 year ago

Jim, you should check the website of 31 days of the dragon and see how HP got really popular among bloggers.

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Janet Meiners · 1 year ago

Thanks for the great comments. Buzz Corps obviously "gets" the blogging community and can build relationships between bloggers and companies. No small feat.

This was not only very hands on but it took expertise, creativity, and a large investment of both time and money (they work 3-12 months on most campaigns). On all sides.

In my experience though most companies aren't willing or ready to invest this deeply (but want the results).

I'm encouraged that we'll see more partnerships like this as marketers realize the influence bloggers can have on their businesses and learn to navigate the culture.

Janet

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Utah SEO Pro · 1 year ago

Wow, that's a huge jump. I definitely see this kind of thing being a trend in the future for corporate companies.

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Dennis Edell · 1 year ago

HP rises to the top yet again :)

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PS3 · 1 year ago

Giving away $150,000 of 9 month old laptops could have been a disaster but fair play to HP for speculating.

Goran Web Design · 1 year ago

Blog are the most popular sites on the web with massive communities that would bring a huge boost for any marketing campaign.

indir · 1 year ago

thanks good post and blog

Christmas Guy · 1 year ago

Awesome! It is an unbelievable technique; the one that will be followed for a long time, I think. It perfectly proves how powerful blogging, bloggers and social media are.

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SEO next · 1 year ago

This is good news for the industry...
the trend has started... wont take a lot of time for many other companies to catch up with it.

Anthony.P · 1 year ago

cool marketing tactic, should set a trend soon.

iCalvyn · 1 year ago

I am consider hp supporter, all my notebook and PC are from HP, even mouse and keyboard and printer

QuickPWN · 1 year ago

The 31 Days of the Dragon contest got really nasty in the last 10 days. One person was so desperate to get this notebook that he lied and cheated in the contests.

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kry · 1 year ago

Awesome post here and thanks for this.

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Check Page Rank · 1 year ago

Blogger are making enough money to support a bank. Recent Bankaholic $15Million purchase is a good example.

Michael Carnell · 1 year ago

Very cool. Nice that some large companies are learning the power of social media and good - not harmful or deceitful - ways to harness it.

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Janice (5 Minutes for Mom) · 1 year ago

We have worked on several campaigns with HP on our blog, including giving away laptops and printers with our Blogs Can Change Lives program.

Who better to reach with their messaging than people who are online! Our audience was thrilled with them.

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Juha · 1 year ago

Right... but what was in it for the bloggers? Did they do it for free? If that's the case, HP must've got some remarkable mileage out of the campaign.

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Franki · 1 year ago

One would think that for company that's closely aligned with the internet and it's users (users need equipment to be able to use the net) - that online marketing and promotions should be the first rather then the latter (post traditional marketing).

Eitherway, the results were great and good to see that HP carry on further...

Top 10 Social Media Network Ma · 1 year ago

This shows that things are coming along well to businesses, next thing you know you're on someone else's thoughts, and this is our thoughts on social media in the next 10 years top!

seo · 10 months ago

That was a great idea on their part so they could increase their sales

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