DISQUS

Landon · 1 year ago

This is why I have never kicked you out of my feed reader. You actually give advice that works. Thanks Andy.

Sorry for the sort comment, I am buried but I had to show my gratitude.

Michael Campbell · 1 year ago

An interesting idea, but what about Google caching the old page? Just wondering if you had run any tests to determine the best interval between the original post and changing it for SEO purposes. Also, how long before the changes you've made, replace the cached version of the page? Thanks for the idea and I'm looking forward to more tips.

Roxanne Darling · 1 year ago

Excellent tip Andy and I appreciate the linear-ness of your thinking and writing. The before and afters are great as well. This is a great training example as well as blog post!

Cindy Krum · 1 year ago

This is great! I am looking forward to the next ones.

Thanks,
CK

Andy Beal · 1 year ago

@Landon - thanks for the confidence in me! :-)

@Michael - just use the "cache:http://..." in Google to see when Google last cached the page.

@Roxanne - you doth flatter me with your kind words. ;-)

@CK - glad you like it. The more comments I get, the more I'll know to write more tips. ;-)

KarenSwim · 1 year ago

Jumping up and down for joy and greedily begging for more. Thank you so much! After scouring the net searching for blog marketing tips, a honest to goodness real and usable tip arrives via Twitter. Thank you so much for gifting the clueless with info that can be used

Andy Beal · 1 year ago

@Karen - I'm glad it found you via Twitter. Maybe you could subscribe to our RSS feed, so you don't miss the next tip. ;-)

KarenSwim · 1 year ago

Andy, way ahead of you. You had me hello. ;-)

Mike Volpe · 1 year ago

I have a question about the line "Don’t play with slugs... while you should change your post title, changing the actual page slug is to be avoided"

As long as the old URL has a 301 redirect to the new URL, changing the URL should be fine. You only need to worry about changing the URL if your blog software does not automatically redirect the old article URL, right?

Jayson · 1 year ago

Nice tips Andy! A lot of useful information to use. I look forward to reading your next tips

Tom Lindstrom · 1 year ago

Excellent tips! I´m looking forward for more information like this.(Post stumbled)

Andy Beal · 1 year ago

@Mike - yes, if you 301 you should be fine, but not guaranteed. There's more I want to discuss on slugs, so for now I'm simply advising not to change them. :-)

Cindy King · 1 year ago

It is also useful to have long titles.
80 characters - begin with a keyword phrase followed by keywords.

Like this blog post "Blog Marketing Tips" as a phrase and "Professional" & "Bloggers" as the keywords in a title that is 71 characters long.

Jordan McCollum · 1 year ago

@Mike (and Andy)—I use a plugin that automatically 301 redirects a post if I change the slug. It can also handle URL canonicalization (well, the www issue, anyway) and other fun things: Redirection by Urban Giraffe.

Derek · 1 year ago

Nice tip Andy, please keep them coming! While the tip itself may not have been new material, your perspective on the tip is new and well worth the read.

As Roxanne noted, the before and after examples were great. I've always been a fan of Brian Clark's headline writing ability and love his posts that dissect headlines with clear examples, just as you have done.

Looking forward to more tips.

Mike Volpe · 1 year ago

@Jordan - Cool. Our HubSpot blog software does that too, it is really convenient. I can change article titles and not worry about the URLs changing and not redirecting, etc.

Andy Beal · 1 year ago

@Jordan - I use the same plugin (actually Jordan, you referred me to it). :-)

I'm not against redirecting slugs, changing them without careful thought about redirection is a problem. I'll have another post that discusses slugs and redirects, etc. :-)

J.F. Houpert · 1 year ago

Great post, looking forward to more about slugs.

Steven Bradley · 1 year ago

Great post Andy. The two stage approach to title writing is something I know I need to do more so this is post serves as a reminder in addition to the great examples and explanations.

Dave · 1 year ago

Urban Giraffe has another great plugin ( I prefer it over the SEO title tag plugin) which allow you to modify the tiles & descriptions of posts, categories,etc --> headspace plugin.

Dave

Rebecca · 1 year ago

Thanks for the very helpful advice. Keep em coming! (please haha)

Justin LIm · 1 year ago

Andy thanks for the "Change the word order" tip! Great idea! :)

Don · 1 year ago

Hi Andy,

Thanks a lot for the post. It was very informative. I hope you post the rest of your tips.

Thanks,
Don

Kalena · 1 year ago

Nice to see some fresh ideas for blogging Andy, I'll be following this series closely :-)

DHWANIL · 1 year ago

Great Posts i found here. i will be thankful to you if you post some more information about INTERNET MARKETING STRATEGIES & TOOLS

Thanx

giftcardblogger · 1 year ago

Practical tips that work. Will stay tuned for the rest of the series.

Kango Suz · 1 year ago

Thanks so much for the unique tips, I can't wait for the rest of the series. I've been looking for a good breakdown on how to SEO my blog post titles for a while, this is a great help. Thanks!
Susan

Utah SEO · 1 year ago

Awesome post and often overlooked. Older blog posts are often forgotten but never should be.

Steve Mills · 1 year ago

Wow that is great practical advice. It is good to keep tips like this in mind when writing every post. Thanks!

Jacqueline · 1 year ago

Just what I needed! I was actually wondering about this earlier as I posted. Love the examples you shared to show how the titles were optimized.

Seología · 1 year ago

Very useful information. Thanks, Andy!

Marks · 1 year ago

Some really good points about a very important part of blog ranking in search engines. Its interesting when you point out that even changing the order of the words in the title makes a difference. Something im going to have to experiment with.

Missy · 1 year ago

Wow! I finally got it.

There are 3 different types of title(s),
1.) Blog Post Title
2.) Title Tag - This is what shows up in Google SERP's.
3.) Post Slug - This is the WP permalink. If you change this in any way, you change your URL, and could possibly direct readers/visitors to a 404.

Awesome! And i have been using the SEO Title Tag plugin, but never really understood what it was for, or what it did. When my main blog was installed for me, the installer added it by default. Now i know. (hehe) Good stuff.

As for changing the blog post title for Googlers, when do you tend to do this. Next day, next week, when?

Thanxs for a wonderful post.

P.S. Was referred to this post from Darren at Problogger.

Missy's last blog post..2008 Annual Veggie Awards - Vote For Your Faves!

Andy Beal · 1 year ago

@Missy - glad to help. I usually change the title once the direct/feed traffic dies down--typically 48 hours later.

Paul Dunn, Mortgage Marketing · 1 year ago

This can really be a tough thing to do sometimes. I tend to stick with creating a bold captivating headline then see if I can place a few keywords in there. I am going to add this to my feeder in about 2 seconds. Thanks for the info.

Paul Dunn, Mortgage Marketing Community's last blog post..Anatomy Of Creating A Killer Marketing Piece

Jobs Nurses · 1 year ago

Thank you so much for the tips!

Jobs Nurses's last blog post..International Student Advisors 4U is it a scam? Maybe not.

Andy Lax · 1 year ago

Hi Andy,

Thanks so much for the invaluable tips. At the risk of being over analytical, is there an ideal number of words a blog title should contain? Moreover, if warranted, does it help if quotes are used around a key word phrase.

Thanks for any input.

Dali Burgado · 1 year ago

Andy,
Awesome stuff. I particularly appreciate the SEO Title Tag Plugin recommendation.

I look forward to reading more phenomenal content.

Have an awesome day.
Dali Burgado

Dali Burgado's last blog post..Online Productivity Enhancement

Matt Helphrey · 1 year ago

Great tips to keep in mind and thanks for sharing. Often I get caught catering too much to the search engines and not enough to the people who are actually reading my blog.

Thanks!

Matt Helphrey's last blog post..Work at Home Jobs that are Not Scams

Jason · 1 year ago

Andy,

Thank you very much for your tips in naming blogs. Great insight and helped me direct my posts better for my company. If you get a chance, please check out my company website and our blogs and how we have put these methods to practice! Here is our website www.compendiumblogware.com

Thanks a million!

Monica - current accounts · 1 year ago

It's really great to read from the best man online. Very useful information. Thanks, Andy!

Mon

Anaokulu · 1 year ago

It is also useful to have long titles.
80 characters - begin with a keyword phrase followed by keywords.

Like this blog post “Blog Marketing Tips” as a phrase and “Professional” & “Bloggers” as the keywords in a title that is 71 characters long.

amr rezk "blog marketing tips · 1 year ago

This is a great tip article, you really know what you're talking about. I also have a series on my blog called "Blog Marketing Tips" and I would love to see what you have to say about them Andy.

Cheers, Amr

amr rezk "blog marketing tips"'s last blog post..Blog Marketing Tips # 4 "Forum Marketing"

Watch Seven Pounds Online · 1 year ago

Thank you so much, these are some GEMS in here!

Wii · 11 months ago

I made this mistake early on in my blogging career but now I make sure I try to optimize the titles.

Elazığ · 11 months ago

Thank you so much, these are some GEMS in here

Elazığ's last blog post..Jandarma personel alacak

Ali Hussain · 11 months ago

Thanks for the post, but i have read someplace else, that if using wordpress you should use the .html extension in blog post like you have done. Is there any guide to do so?

Ali Hussain's last blog post..Color Overlay

YouTube Marketing · 11 months ago

this is a great post I am just now getting into blog marketing and this helped sum up a lot of Q's I had thanks for the wonderful post

WMJ · 10 months ago

Really useful tips~it is helpful for blog marketing~

Scott Drozd · 10 months ago

Great article...

Googles keyword tool is phenomenal for creating keyword rich titles
https://adwords.google.com/select/KeywordToolEx...

One of our articles went from "Go Bananas for Guerilla Marketing" to "Guerilla Marketing and the Key Tactics to New Business Marketing and Advertising"

Hard to get a great title that is short and sweet and keyword rich.

Scott Drozd's last blog post..Guerilla Marketing and the Key Tactics to New Business Marketing and Advertising

We are Pauls · 10 months ago

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Sanjeev Mehra · 9 months ago

Thank you so much, these are some GEMS in here!

Sohan · 7 months ago

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Sohan · 7 months ago

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Sathish · 6 months ago

Hi Andy...
Good work its very helpful for us thank you for the information keep it up...

reddy · 6 months ago

Interesting information thank you..

Cherilynn Stone · 6 months ago

Great tips! Thanks for sharing!

Catherine · 6 months ago

I agree 100 percent, but I am having trouble convincing others of this fact about writing on the internet. I have a blog called 8 Women Dream where 8 women post their progress on going after a long-held dream. I have given them guidelines for writing for the web - most specifically for blogging and a couple of them really fight me on it. They want to write these titles that don't make sense, don't really cover the subject of their post or are an attempt to be clever when they aren't.
I just don't know how to further emphasize how important the title is, especially once the post leaves the front page of the blog. The only way the post then can be found is through search engines. I am thinking of sharing this post with them, but it is a funny thing - almost like they don't get that I am trying to help their posts be found.
The blog does belong to me ... any thoughts?