Marketing Pilgrim - Latest Comments in 8-Word Search Queries Up 34,000% in Last 5 Years!

Re: 8-Word Search Queries Up 34,000% in Last 5 Years!

Dave — Thu, 26 Feb 2009 11:35:20 -0000

34,000% of 0 is 0.

Re: 8-Word Search Queries Up 34,000% in Last 5 Years!

London Nick — Thu, 26 Feb 2009 04:48:08 -0000

Come on - NOBODY used an 8-word search in 2004? I find that very hard to believe; if anything this particular stat just draws attention to the failings of Hitwise as a data source...

Re: 8-Word Search Queries Up 34,000% in Last 5 Years!

Jesse Farmer — Wed, 25 Feb 2009 17:52:20 -0000

How do you get 34,000%?

Jesse Farmer's last blog post..When in Rome: Newcomers on Facebook

Re: 8-Word Search Queries Up 34,000% in Last 5 Years!

Leo Dimilo — Wed, 25 Feb 2009 10:35:27 -0000

This really doesn't surprise me, as far as long tail search is concerned. I think people are getting smarter in terms of drilling down and the information on the web is growing fast enough to facillitate a lot of 8 word search queries. Just my 2 cents though.

Leo's last blog post..Keyword Research Tools Give Accurate Traffic Volume? I Don't think so?

Re: 8-Word Search Queries Up 34,000% in Last 5 Years!

Clay Schulenburg — Wed, 25 Feb 2009 10:22:03 -0000

Andy,

I'd agree that we are cutting and pasting search queries into Google now, more than we were. I am at the Pharma SES in Princeton this week and when I want to find the site for the conference, I am literally copying the title of event into google to find the link each time - "3rd Pharmaceutical Search Engine Marketing Strategies Conference" and this is a 7 token search query.

How do you think SEMs should factor phrase, broad, and exact matches in their search campaigns to get the best coverage on these longer queries?

Thanks,

Clay Schulenburg
www.Healthline.com

Re: 8-Word Search Queries Up 34,000% in Last 5 Years!

snoboardr — Wed, 25 Feb 2009 10:12:25 -0000

There is a lot more local search going on these days and my niche social networks have benefited massively from people looking for local content and describing their content better. As more sites appear on the web, so people will add more detail to narrow down their searches.

But, yes, would be real interesting to see the categories for additional search terms to see if localization has in fact been the new kid on the block.