DISQUS

Marketing Pilgrim: 8-Word Search Queries Up 34,000% in Last 5 Years!

  • dotsno · 10 months ago
    There is a lot more local search going on these days and my niche social networks have benefited massively from people looking for local content and describing their content better. As more sites appear on the web, so people will add more detail to narrow down their searches.

    But, yes, would be real interesting to see the categories for additional search terms to see if localization has in fact been the new kid on the block.
  • Clay Schulenburg · 10 months ago
    Andy,

    I'd agree that we are cutting and pasting search queries into Google now, more than we were. I am at the Pharma SES in Princeton this week and when I want to find the site for the conference, I am literally copying the title of event into google to find the link each time - "3rd Pharmaceutical Search Engine Marketing Strategies Conference" and this is a 7 token search query.

    How do you think SEMs should factor phrase, broad, and exact matches in their search campaigns to get the best coverage on these longer queries?

    Thanks,

    Clay Schulenburg
    www.Healthline.com
  • Leo · 10 months ago
    This really doesn't surprise me, as far as long tail search is concerned. I think people are getting smarter in terms of drilling down and the information on the web is growing fast enough to facillitate a lot of 8 word search queries. Just my 2 cents though.

    Leo's last blog post..Keyword Research Tools Give Accurate Traffic Volume? I Don't think so?
  • Jesse Farmer · 10 months ago
    How do you get 34,000%?

    Jesse Farmer's last blog post..When in Rome: Newcomers on Facebook
  • London Nick · 10 months ago
    Come on - NOBODY used an 8-word search in 2004? I find that very hard to believe; if anything this particular stat just draws attention to the failings of Hitwise as a data source...
  • Dave · 10 months ago
    34,000% of 0 is 0.