DISQUS

Marketing Pilgrim: 8 Stupid Things Webmasters Do To Mess Up Their Analytics

  • Kyle James · 1 year ago
    Great post here! Web Analytics are very valuable but it's so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but realistically does that mean much if 98 of those were yourself?

    Thanks for putting this together!

    Kyle James's last blog post..Marketing Lessons Learned from Indy 500
  • Kevin Johnson · 1 year ago
    Excellent article. Please set up a Pay Pal account so I can pay you for the pain and suffering you save me!
  • Michael Brito · 1 year ago
    Hi Linda - great post. Tracking our own IPs is something I learned about when I first starting using GA a long time ago.

    Michael Brito's last blog post..The Social Media POST: Extra Extra, Read all about it!
  • Linda Bustos · 1 year ago
    Thanks for the comments, guys!
    LOL on the paypal account :-)

    Linda Bustos's last blog post..404 Not Found Pages: The Good, The Bad & The Funny
  • Project Swole · 1 year ago
    Nice post! I knew some of these things already, but it's posts like this that help me remember to implement them. Now I will go back and exclude some IPs and domains. Thanks!

    Project Swole's last blog post..Poll Results: Squatting to Parallel vs. Squatting to the Floor
  • WebGeek · 1 year ago
    Linda, this is an excellent article! Those are some great points. I agree, I see those mistakes a lot as well with various client sites we're hired to fix. :)

    WebGeek's last blog post..E-Commerce SEO: How to Handle Deleted Products
  • SEO Diva · 1 year ago
    Excellent post, Linda! There's some new info here I will definitely use for client accounts.

    SEO Diva's last blog post..Evolution of a Blog
  • David Temple · 1 year ago
    Excellent informative article Linda, best wishes in the contest!

    David Temple's last blog post..SEM Scholarship contest, step it up!
  • jeff campbell · 1 year ago
    Excellent post. Here are a few more ideas on using filters & profiles that readers should find helpful:
    http://www.findresolution.com/2008/05/google-an...
  • Shawn Devlin · 1 year ago
    Great stuff. I think I'm doing 7 of these wrong things.
  • Linda Bustos · 1 year ago
    Hi Jeff,
    That profile tip is golden. It's a great workaround for sites that need to configure multiple goals, or want more flexibility in their goals.

    Linda Bustos's last blog post..8 Google Analytics Sins: Are You Guilty?
  • Jesse · 1 year ago
    Nicely written and detailed post Linda. Good find with the cookies based filter for dynamic IP's, that one slipped past me!

    I would like to just point out something quickly on tip #4 to the people reading. You say that when excluding query parameters in your profile settings you need to "Add your parameters separated with commas, no spaces. I did a test of this just recently and in actuality I believe that the query parameters need spaces between them.

    I used two profiles, one was spaced out like this: tx, id.

    and the other was not, like this: tx,id.

    The profile that was using the spacing worked but the one not using the spacing did not and I was still seeing all of the different URL's for the same page. Just wanted to point that out to an otherwise perfect article!
  • John Joubert · 1 year ago
    Awesome article! Very insightful and well written. Most importantly, it was useful and practicle! Well done.
  • Linda Bustos · 1 year ago
    Hi Jesse, thanks for that catch. That was my bad :(

    Linda Bustos's last blog post..8 Google Analytics Sins: Are You Guilty?
  • Russell Rockefeller · 1 year ago
    Very well written and accurate article Linda.
    I am actually searching for an analytics package that can track multiple sites from one login. A pre-requisite is that the tracking software is cookie driven rather than log based. There isn't much out there from what I've seen and I certainly don't want Google Analytics or any other evil Google tool (aside from Googlebot) near my SEO work.
  • Linda Bustos · 1 year ago
    Come on, Russ, I'm sure you could build one from scratch over a weekend :)

    Linda Bustos's last blog post..8 Google Analytics Sins: Are You Guilty?
  • John Joubert · 1 year ago
    @ Russel: Let me know if you do, I may be interested in it :)

    John Joubert's last blog post..Google analytics tweaks - must read for any site owner!
  • Rajith · 1 year ago
    This post is well written and had explain great point about the analytics...

    http://www.ydeveloper.com - Yahoo store Design & Development
  • Thomas Bosilevac · 1 year ago
    Wonderful article. Thanks for the detail and explanatory screenshots. While your examples are on GA this applies to almost all tools! Good luck!
  • Linda Bustos · 1 year ago
    @ Thomas,
    Thanks! If I win, I'll make sure to do a CrazyEgg version :-D

    Linda Bustos's last blog post..8 Google Analytics Sins: Are You Guilty?
  • Pawel Szulencki · 1 year ago
    Great post. A lot of valuable informations. Thanks for sharing :)
  • Paul Burani, Clicksharp Market · 1 year ago
    I can vouch for the TrackPageview tactic mentioned above -- most of my clients' sites are not e-commerce sites, making the whole game of defining and researching conversions really slippery. But adding this little snippet of code to every outbound link makes a lot of sense. CAUTION--even though Google recommends you drop the GA code way down at the bottom of the page, for TrackPageview to work, it's going to have to be near the top... or at least north of any mention of TrackPageview.

    Now if only Google would allow us to set more than four goals for each site, then we'd be in great shape.
  • Linda Bustos · 1 year ago
    Hi Paul,

    There is a workaround for the 4 goals, you can create extra website profiles to configure more goals. Jeff Campbell, comment #11 shared this link which shows you how:
    http://www.findresolution.com/2008/05/google-an... .html

    Linda Bustos's last blog post..Improving Product Descriptions Using Competitor Customer Reviews
  • Linda Bustos · 1 year ago
    I now have a follow up comment to my post:

    2 Stupid Typos I Missed When Proofreading This Blog Post

    1. "...commas, no spaces" instead of "commas, not spaces" (thank you Jesse for the heads up)

    2. "...make sure it's a backslash or it won't work" should be "forward slash" - I've been known to mix up "turn left" and "turn right" as anyone who's had me as a passenger-seat GPS system will affirm.

    My apologies, thanks for all the comments, sphinns and del.icio.us love despite the foibles :)

    Linda Bustos's last blog post..Improving Product Descriptions Using Competitor Customer Reviews
  • Jesse · 1 year ago
    Hey Linda, no problem at all :). Setting up Google Analytics accurately can be quite a process and posts like this are very helpful for people in doing that.

    Good luck in the competition!

    Jesse's last blog post..Will Linkbait Ruin the Internet?
  • Lamees · 1 year ago
    Hi Linda, Thanks for sharing this information. In one of my more popular posts, I use a client site as an example for a page element. As a result, they've been getting good amount of traffic from the post, however, obviously it's irrelevant to their site. Thanks to your post, I know now I can filter out this data and get more accurate traffic report. The one comment I have though, is it's possible to over optimize Google Analytics and lose some useful information. For example, in your third tip "Tracking Visitors Outside Your Target Market's Geography", what if you filter out Europe, for example, because you currently don't ship there, however, there is big interest from customers in that area? You might be losing on a good business opportunity.

    Good luck with your entry! Looks like it has a great chance.
  • Linda Bustos · 1 year ago
    Hi Lamees,

    Actually, setting up filters in Analytics doesn't affect a visitor's ability to access your site or to convert.

    You can set up a separate profile if you want to keep tracking countries you've excluded from your main market. You could exclude your other markets from these additional profiles, so in essence you can get very targeted geographic analytics reports for each major region. This could be valuable if you're testing campaigns for markets you're thinking of expanding to, or only serve in a limited fashion (certain products you are willing to ship, etc).

    Linda Bustos's last blog post..Using Buzzillions to Brainstorm Personas
  • Werbeagentur München · 1 year ago
    Well real good tips for getting out the unneccessary informations in the daily analytics time! :)
  • Asif Anwar · 1 year ago
    Very nice article Linda.

    And one of the best article for this SEM Scholarship, which is a matter of envy ;-). Moreover, I have seen these information scattered throughout the blogosphere. But, this is the mostly comprehensive and compiled version with images.

    I have been stuck to analytics for more than 3 years and continuously monitoring & studying traffic 3-4 hours a day. Therefore, I am motivated to add more to your article:

    - You get overwhelming traffic when your developers are working on your site. So, you always need to filter out the IP before they start working.

    - In the same sense, you may also get traffic from copy-fraud, who are trying to steal your content to build a competitor site. We experienced this earlier and found 500 hits in a day.

    - Websites or Social Media making badmouth about your business can mean a lot of traffic. But they will not make any conversion, rather ruin your future conversion as well.

    - You didn't mention the offline page load. If someone stores your webpage in their computer and they open it, then they will also not convert anything that time. Although, the analytics also dhow them as refered traffic from e.g. C:\Documents and Settings\Asif Anwar\Desktop

    Asif Anwar
    http://www.marketingpilgrim.com/2008/05/13-prop...

    Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
  • Linda Bustos · 1 year ago
    Thanks, Asif! That's what I love about blogs, the conversation continues after the article is posted.

    Offline page load is interesting, do you have an estimate of how common this is?

    A commenter on Get Elastic also offered up a number of advanced additions to the article:

    * Forgetting to tag links in email campaigns
    * Forgetting to separate navigational searches from search engine keyword, by using a custom filter for Direct Search or on page addIgnoredOrganic
    * Not changing keywords and url`s to lowercase (GA groups “KEYWORD” and “keyword” differently)
    * Allowing log spam by not adding an including only hostname: (www\.|)mydomain\.com
    * When using ppc - not recording actual search keyword by using a custom filter e.g $A3 in (\?|&)(q|p)=([^&]*) and
    * Forgetting to manually tag paid search landing pages in yahoo and msn.
    * Not segmenting visitors by type (e.g return visitors behave differently to new visitors, or Hunters behave differently to Browsers http://tinyurl.com/4×2k73 )

    When installing:
    * mixing urchin & ga.js
    * Forgetting to tracking mailto: clicks
    * Forgetting to tag links between 2 domains or links to/from an externally hosted shopping cart.

    Most interesting to me is:

    * When using ppc - not recording actual search keyword by using a custom filter e.g $A3 in (\?|&)(q|p)=([^&]*)

    What this does is show you exact long tail keyword the searcher used, rather than the keyword in your AdGroup that the impression was attributed to. We hope to get a screencast tutorial on this at Get Elastic in the near future.

    The commenter is only identified as "Phil," as he cannot openly identify himself for professional reasons. But he had some more really fantastic tips in the comments here: http://www.getelastic.com/8-google-analytics-si...

    Linda Bustos's last blog post..How Do Ratings and Reviews Help Online Retailers?
  • Josh Chambers · 1 year ago
    Thanks very much! Solid article. I'm continually shocked at how many people forget about internal traffic.

    Really good summation.

    Cheers.
  • Fifty Studio · 1 year ago
    I had no idea you could exclude countries in Google Analytics. I need to take another look at the options available.
  • Judd Exley · 1 year ago
    I've been on the edge of this kind of knowledge (and application) for a while now with my clients, but now I finally have a term for it! Thanks for that, and you rock. Most excellent advice on the topic and all things that, if done properly, would improve the numbers for just about anybody out there.

    Judd Exley's last blog post..Keyword Research - Marketing Pilgrim's SEM Contest
  • Prashant Kumar Pracheta · 1 year ago
    Hello my dear friend Linda...
    Congrats ...... you really deserve it.

    Keep it up............

    Prashant Kumar Pracheta's last blog post..Google’s Lively.com - 3D virtual experience
  • Sean Maguire · 1 year ago
    Wow! What a great article Linda. I couldn't think of a more deserving winner. Congratulations!
  • Web Marketing Man · 1 year ago
    This is indeed a substantial posting. Followed a link from your victory parade here, and must say there is loads of substance behind your work. Good stuff, thanks for sharing!
  • Ruben Zevallos Jr. · 1 year ago
    Very good post... good info and deserved mention
  • nile · 1 year ago
    Congratulation Body, Good Stuff
  • the flash guy · 1 year ago
    Well done Linda, good stuff, very useful for any web marketing campaign
  • Jake Matthews · 1 year ago
    great post - thanks for sharing.

    Jake Matthews's last blog post..User Generated Conent White Paper from IAB
  • Martijn · 1 year ago
    Thank you Linda, hopefully I can filter my true traffic from now on!
  • Bambang · 1 year ago
    I knew that something wasn't right with my GA report.. Sometimes I wonder how would I know that some or even most of the visits reported were actually coming from my PC.. Thanks, this post puts a light on my GA knowledge...

    Setup my filter. Done.
  • Rafael Montila · 1 year ago
    Excelent Post, I have never used the filter but now i will.

    Thank you

    Rafael Montila's last blog post..Estrategia de Link building
  • Internetagentur München · 1 year ago
    Even I am doing this for a long time - I could learn something here. Thanks. This is a very insightful description how to do webcontrolling in the right way!
  • Yellow SEO - Search Engine Ran · 1 year ago
    Excellent Linda, top notch post on tweaking Google Analytics and in the end following this advise a webmaster would be able to improve conversions and bounce rate through the advice here.
  • John Flynn · 10 months ago
    Excellent article on the basics of Analytics -- some essential but often forgotten techniques to give your clients (or yourself) true Analytics results. If you're a client of a web marketer, be sure they are filtering out your company's and your home's IP's from their results, or you may be paying for "traffic" they're not even generating for you!

    John Flynn's last blog post..Who Are You? What Are You?
  • Patrice Albertus · 10 months ago
    Thanks for this nice guideline :-)
    Would be nice to add the brand query filter, to see the part of brand notoriety in search engine traffic.

    Patrice Albertus's last blog post..Mise à jour vers Wordpress 2.7 officielle
  • Yeast infection treatment · 7 months ago
    i see those mistakes a lot...great post!