Marketing Pilgrim - Latest Comments in 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Dave Guzeman — Sun, 18 Jan 2009 20:11:59 -0000

Today being proficient in internet marketing is one of the core competencies firms must have for 21st century business practices. They would laugh if you suggested they might outsource handling and responding to emails... what's different about social networking?

Dave Guzeman's last blog post..Book Reading Habits in America

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Goran Web Design — Wed, 14 Jan 2009 04:26:44 -0000

that's terrible!! But proof I guess that some of the world is slower at adopting their practices and techniques to the web than others.. The non-tech oriented fields seem to be fooling themselves into believing that, somehow, the Internet will turn out to be nothing more than a short-lived fad that they can ignore until it goes away

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Wii Fit — Mon, 22 Dec 2008 07:04:57 -0000

It is really a bad thing.

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

AIDS Drugs — Sun, 21 Dec 2008 15:35:09 -0000

Yea I just think this demonstrates a new specialty arising as a result of advancing media, at some point smart firms will incorporate it into their knowledge base.

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Abdul — Mon, 15 Dec 2008 10:55:02 -0000

Hah, that's a dis grace for PR firms, one should be good at something(atleast) rather than outsourcing it!

Abdul's last blog post..Whos.Amung.Us taking Web Stats to a Whole New Level

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Dana Todd — Mon, 15 Dec 2008 10:36:18 -0000

Those who remember the early days of search marketing have seen this cycle before - specialty SEM firms took market share away from the traditional and online agencies for almost a decade before the agencies built up their own capabilities (or bought SEM firms).

I expect fully that we'll see the same thing occur in Digital PR, which heavily impacts the online news and social media space. This particular stat gives me great hope since it takes a more experienced online marketer to maximize a content promotion campaign from Newsforce, and it's a lot easier to explain to a digital marketer than a traditional PR firm.

That being said, eventually the PR firms need to take some sort of leadership role here because they have the communications-strategy background that is potentially lacking in marketing firms. It can be a very different animal, measured in very different terms. PR is not just "making public noise", issuing press releases and Twittering about your upcoming event. An experienced communication strategist lines up the sequence of public opinion "dominoes" that need to tip - and the key messages that need to be consumed - in order to prepare the way for Marketing to come in and finish the job.

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

myrtle beach apartments — Sun, 14 Dec 2008 16:05:47 -0000

it amazes me to see how many people truely are not online yet and how many marketing companies don't offer website services

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Patrick — Sat, 13 Dec 2008 13:27:38 -0000

I would be weary to outsource my online PR campaign. It not only could get you banned from google, but not be as affective as choosing a good firm.

Patrick's last blog post..The US Auto Industry Bailout Bill

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

David C. — Sat, 13 Dec 2008 09:41:21 -0000

are PR firms even aware of the potentials of taking traditional forms of PR to the internet? most of them will probably have to bring added expertise into their business in order to be able to offer onlinePR solutions.
John - I am currently reading David Meerman's book and so far I am enjoying every single page. I realise that things are still just so much behind in Europe.

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

John Flynn — Fri, 12 Dec 2008 13:38:45 -0000

I agree with Utah. I think the problem lies with the PR firm not making online PR a prioity. The SEM firms are loving the business. PR firms need to read David Meerman Scott's book, "The New Rules of Marketing and PR".

Re: 49% of Companies Outsource Online PR Campaigns to Non-PR Firms!

Utah SEO Pro — Fri, 12 Dec 2008 12:40:50 -0000

Maybe that's a sign that PR firms need to get with the times and embrace SEO and social media.

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