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fyi.. first it was email marketing to PAGERS... then SEO... circa 1995.
paisley's last blog post..We're all guinea pigs in Google's search experiment | Tech news blog - CNET News.com
"Search Engines might also go for Visual Algorithm Update that will use snapshot image of the page to manipulate information like visible text, animation, and visible keyword density."
Those two statements above contradict each other. One says onsite seo will be gone and the other says how it will just change. I agree with number two.
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wonderful information in your article. I'm on
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CST and Thurs. 3 pm The name of the program is quick change. You can listen and call in on Skype
from anywhere in the world for free.
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Keep up the good works...
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@paisley
Prophecies aren't always right. And you are absolutely right. But, it's always right to dream. We have the right, right?
@SEO Prices Gal
The current SEO activities are done at code level. But as Website Visual Algorithm is introduced, the code level optimization for search engines will parish.
Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
Thanks for the critical input. It helps more thn just appreciation. Prophecies are always debated. That was the reason I chose this topic :-)
Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
The first prophecy is about the dramatic change in the SEO as we know it. If Visual Algorithm comes in, several problems like hidden texts and hidden links and other ways to fool the search engine will disappear. Moreover, no matter what web development language you use, it will give you exact results. So, you have to manipulate search engine rankings not by coding, but by visual or aesthetic procedures.
The number 4 prophecy is about building pages with good grammar and good English. So, this is not actually same prophecy as the first one. Duplicate Content Filter of Google has pushed old school marketers to spend more on Content development, which is currently eating up most of the cost. To reduce this cost another spam may arise is the twisting contents with some sort of a software with meaningless contents. Since you have the same amount of keyword density and SEO work done for the other pages, you really can fool the search engines. This is just an immediate prophecy before the introduction of Near Duplicate Contents or Duplicate Theme Filters (Prophecy#5). There are already very good Artificial Intelligent technologies for Natural Language Identification. So, all search engines need to do is embed it into their system. Some of it is already being fulfilled, e.g. the misspelled optimization or marketing is steadily vanishing.
I totally agree with your comment: SEO as we know it won’t disappear completely, but it will change to be idea-based rather than keyword-based.
Again search engines will go after more quicker experience in search. If you can quickly get a peek on the results before clicking, then you might go beyond the first 10 results. Or you may see top 20 results as default in 1st Google's Search Engine Result Page (SERP).
I also agree that No. 3, that’s not really a prophecy. But, the leading word "MORE" makes it a new prophecy. I have seen demographic analytics. I am not sure how they provide near accurate information. But, search results are not that much localized or that much personal. Making search results personal may seem impossible. But, my prophecy is saying that it is possible.
About Prophecy#5, same WordPress theme will not be punished. If they’re in totally different online niches, in the context of content, they will be totally different things. Content was, is, and will always be the king.
Yes, PageRank has already fallen by the wayside. TrustRank is just a new rank that is still in research. But doesn't include the parameters I have mentioned in the Prophecy#6.
I totally agree with your comment:
"Regarding social media replacing search engines - I doubt it. But I do see the two integrating. Someday you’ll see search and social media being so integrated that you won’t be able to think about either of them as separate entities." Again, we may as well see that Search Engines Loosing it's physical form. i.e. people will be using Google a lot, but no one will visit www.google.com.
About handhelds, my prophecy was that, if an ISP provides you with internet anywhere and you can make free calls with skype and fring, then will you subscribe to any mobile company's offer? I hope you can see that mobile phones are mutating with PDAs and becoming small computer steadily. So, you will never need 2 devices, when you can do everything at once.
"It will be a long time before e-mail dies. Don’t count on that prophecy coming true." Yes, I also believe that.
Here is a good critic point by her:
Once again, the author has broken the same prophecy up into two (so he really only has 11 prophecies). The personal power and “philanthropy as marketing” is already taking root. Those who give the most build the best reputations. Become an expert in your niche and people will take you seriously. We’re already seeing it but I do believe this prophecy will come true and some day you’ll see social internet marketers carry the same influence as someone like, say, Oprah - make a recommendation and there will be best sellers.
I am not sure which 2 prophecies you are thinking to be same. But, I believe that Prophecy#11 (Web Consumer Analytics) and Prophecy#13 (Marketers being helpers or buying guide). Web Consumer Analytics is totally a technological thing, but the Philanthropic model is much more generic model. I wanted to show that Oprah's marketing is also an philanthropic model of marketing. But, my prophecy was, as the Online Social Media evolves, we will have online philanthropists that can influence purchase.
Trackur is making online reputation management a high priority for everyone. And I agree with your comment. I haven't tried it out. But I hope it provides insights for total visibility, e.g. information on what people are saying in blogs, forums, websites, twitters, and in social medias (the walled garden). But, individual purchasing behavior monitoring is quite tough these days. But, it will be easy in future and each marketer will dig the data to rule in the niche.
Thanks for the ending comment:
All in all, I’d say that Asif Anwar is right about most of his predictions, but most of them are already starting to come true, which doesn’t say much for his skills as a prophet. It just means that reality is sinking in a little faster than expected. You don’t have to be Nostradamus to see where we’re headed now. The future of Internet marketing is bright.
Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
Most controversial is your prophecy #1. However I believe that you are right in the sense that SEOs work area and their job content will be different.
Clearly search engines will be better and more advanced as you describe but still it does mean that ANY website will be truly reflected in the search engines. Also various websites may want to make sure that they have done their utmost to noted. A SEO could justify such a claim.
Kind Regards,
Frank Mandix [LION, 3300+]
Let's Connect!
I do think the term SEO will transform. SEO is already becoming more about link bait and buzz generation. Its more about website optimization and PR imo.
Justin's last blog post..Power of Local Google Search
For me, marketing has always been wrapped up vey closely with social change. Philanthropists are not necessarily great marketers--but those who want to ove the world forward, whether through philanthropy or activism, must understand marketing.
I discuss this interplay, BTW, in my award-winning sixth book, Principled Profit: Marketing That Puts People First. Asif, if you'd like an e-copy as a gift, let me know privately (shel a t principledprofit dot com)
It's great to have listed out few important points of Online Marketing. However I completely not agree with all of your points, but I am taking it in a way as these are prediction of future online marketing events. It will be good to see after few years how many of this are really implemented in practical.
Overall I am happy reading your views. It was nice & informative read.
Good Luck!
Regards
Afzal Khan - SEO Expert's last blog post..Mount Everest Ascent Logo - Google celebrate 55th anniversary of Mount Everest Ascent
Those who complimented, thanks.
@Frank Mandix
These are not accurate prophecies. Accurate prophecies have specific dates. I forgot to put the date :-)
Anyway, we would not see Search Engine Optimization (SEO) vanish overnight. There will always be an effort to make the site Search Engine Friendly. It may not always stay the same we see today. As the search engines make our lives easier, that might as well be easy.
@Justin
I could not but agree more with your "Buzz Generation" keyword.
@Viteb
Refer back to answer @Frank Mandix.
@Shel Horowitz
The Philanthropist model of marketing will change the way we do business in future. It would be a lie, if I say, that has nothing to do with Internet Marketing. Rather this business model was greatly felt in the Internet Marketing industry. That's why businesses prefer giving valuable things away for free for the sake of traffic. Good luck on your book.
Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
Those who would detract because some items are already observable trends neglect the fact that many people are focusing on some elements and downplaying or overlooking others. So a presentation such as this is very helpful, to bring us back from our everyday concerns and force us to look again at the big picture of the industry in its broadest terms yet again. Thought provoking.
So what if it's not a classical "prophecy?" Would people be inclined to read and consider the content if the title said "possibilities" or the ubiquitous "trends?" I think you observed marketing lessons in title crafting very well. So let's focus on content, not whether it's 13 or 11 trends, possibilities or opinion or prophecy. I enjoyed it, shared it, stumbled it!
I couldn't agree more with the Philanthropist model, and the importance of trust or reputation scores (implicit or measured through some algorithm). Reliability and quality of content and opinions are critical! Give, and it will come back to you, in the same measure by which you gave. Give generously of your best, and you will reap the rewards!
As for email marketing as we currently know it, it is observably on the decline - just as mailbox stuffers swamped us in the past. However, intelligent companies such as aWeber will morph to provide integrated solutions to marketers, such as having you post an article with them, and according to the customer's subscription, it will be delivered via email, to their RSS reader, to your blog, to their mobile computing device, etc. (This is already under way.) Essentially, all systems will focus on delivering content to the audience in the form the audience wants, at the time they want it, on the device they want. That could be podcasts, iTunes, their YouTube account, MP3 player, etc. - audio, video, print...
It's going to be a fun and challenging ride. You are on top of the crest of the wave, and I wish you great success in the contest and all your endeavors.
Margaret
And, as I've recently blogged about myself, I believe we're in the midst of a movement away from aggressive internet marketing to more relationship-based online marketing.
Mari Smith's last blog post..Ten Steps to Leverage Your Blog Posts With Facebook Notes
As far as your other predictions, I don't know where to start and where to end as none of them have much credence. Sorry.
I would say the prediction on mode of internet search is some what which is quite true but pertaining to email services i doubt since what if we need to send some attachments and big files, in that case we certainly require a services for that.. don't we ??? well whatever it would be one thing is sure that the life beyond us belongs to cutting edge technology which majorly includes "internet services"
Take care.
Kanishka.
But,
" Sob google ar icha, amra(SEO specialists) usila matro!".
However, thank you asif vai for showing us the future.
Seo Faisalabad's last blog post..Seo Marketing
Joaquin
faridul alam's last blog post..Hosting Packages
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Thanks for the compliments. I really appreciate your time for going through the article.
@ Richard Burckhardt (The Web Optimist) for his blog in Search Engine Journal
Link: http://www.searchenginejournal.com/false-prophe...
I believe my first prophecy is the most debated and criticized. And making it the first prophecy is part of the game to attract more traffic by letting people carry on with the debates and spread it virally. Which I believe, has worked in some way. But, all prophecies are not meant to be accurate. Prophecies are vision of a person. I’ve accepted it and would be glad if you accept it as well :-)
However, I’d like to shed some light on my visions on this. The reason I think Onsite SEO will parish is:
• Onsite SEO is a thing you have control on and you can manipulate the Search Engines to favor you by changing codes. The guesstimated stat of about 90% sites are not optimized for search engines, is true. Again the websphere is growing at a geographical rate. If all sites can easily make their site search engine friendly through nice & free plugins or addons available now-a-days, then think about the disaster that will happen in Search Engine Result Pages (SERPs). Search Engine will eventually get away from the manipulation that you can do on your site. Their move to count incoming links has actually pushed us a bit away from Onsite SEO. Moreover, counting the age of the site has also tied our hands. You never know in future, they will push you further to a stage when you will have no control on your site.
• Most of the search engines generate revenue from advertisement. I also believe that Googleopoly will not be there forever (another prophecy! :-). When the competition in the search engines becomes intense in future, search engines will find ways to tie the hands of the Search Engine Optimizers and drive these people to PPC.
• Search engines will become inter-platform friendly and equally favor sites that are built in Flash, Java, PHP, etc. To do that they might think out of the box and think of any algorithm that is independent of any codes. So, there is extreme probability that something like Visual Algorithm may come in that doesn’t care what are the codes, but cares about what it looks like and says visually (I said maybe :-). I had an interesting discussion going on in LinkedIn Answers on Visual Algorithm, please have a look at the discussion:
http://www.linkedin.com/answers/marketing-sales...
I also believe that onsite SEO will not go away that easily. However, before dieing we may experience many changes in internet marketing regarding onsite SEO, such as
• If we look back at history, we needed only one webmaster for all the marketing. But, now-a-days, you can find a lot of people working for a site. e.g. Copywriter, SEO, Designer, Web Developers, etc. We never know this very Onsite SEO might change according to platform. We may as well see separate SEO for PHP, Flash, Java, etc.
• Visual Algorithms can eliminate the need for code-based marketing of sites. Only the designed outlook will count. If it is implemented, then keyword density, Bold texts, H1 would still have lives.
• There might be a situation when people will not need text anymore. The definition of web content is changing. Now, web components like flash, image, audio, video, etc. are also being defined as contents. There are chances that we will not stay in the text-based Web 1.0 era. If texts are not the center of any attraction, then why would the internet marketers need SEO anyway? And I am quite afraid that text-based Web 1.0 will die sooner than expected.
Asif Anwar
Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
Thanks for the time to write a long comment and also for the passionate support in the language.
I have given my prophecies a second thought whether it is 13 or 11 prophecies. I have gone through all of these but understand that I have 12 prophecies. i.e. Prophecy # 13 (Future Internet Marketers will be Personal Helper) should actually belong to the Prophecy # 11 (Web-based Consumer Analytics will be Major Internet Marketing Process). So, I need another prophecy to make it 13.
So here is the new prophecy:
Prophecy # 13 : The Broadcasting Media will Merge with the Internet
Broadcasting Media or Television we know today is going to merge with the internet. They will also count hits, not downlinks when the convergence happens. The mobile devices are steadily being modified to receive television signals. Since the handhelds will have both television & internet facility, the broadcasting media will upgrade themselves to offer hybrid services that is more cost effective for the users. Moreover, this will remove the time barrier (i.e. the limitation to watch your favorite program in their specified time). So, we will have the flexibility to watch streaming videos from the internet. It will also remove the place barrier by allowing us to see our favorite program anywhere.
The advertisers will have the flexibility to see when, how long, which demographic niches are watching their ads. This will also help the advertisers to choose the programs they think are perfect for advertizing. Will this be the Web 3.0 era? I am not sure. But, the Internet Marketers will experience a shift from text-based web to the video-based Web era. Google has already started to provide video ads as AdWords. So, the future is very near.
Asif Anwar's last blog post..13 Prophecies of Internet Marketing - The Near & Far Future of Online Marketing
Only the relative infancy of the internet makes it possible for such nonsense to make claims of respectability.
I wouldn't be so dramatic as to use the word prophesy, but I predict that the internet will eventually give some people the drivel they want in the form they want it, packaged and presented, hopefully, by relatively intelligent machines as opposed to dishonest SEOs and alow the others to access useful information, probably from friends and colleagues as it did before the great unwashed took the internet over. Then everybody will be happy.
Sso Trend's last blog post..Search Engine Optimization Services
Seo Trend's last blog post..Search Engine Optimization Services
You can't blame SEO if you haven't seen any result from it. I have strengthened 4 company's financial standing with just SEO. However, these businesses were international business type, both B2B and B2C. So, SEO was the best marketing option for them. But, if it's a local business with traffic less than 50 per month, then it's a small nail that can't be nailed with a big hammer. Hammer is always useful, but you need the right hammer for the right nail.
You are saying that SEO is dishonest. But, even Google's Matt Cutts admitted that SEO is not bad. And sorry that you had to see the dishonest part of it. Actually, there are many roughs that are polluting our white hat marketing reputation. Always remember that, there is no secret sauce, quick solutions or shortcut in white hat SEO. When you go the hard way, you make investment that will last longer. If anyone showed you any shortcut and said that, this is SEO, can you please shoot that guy from my behalf?
Asif Anwar's last blog post..3rd SEM Scholarship Contest by Marketing Pilgrim and My Result
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Fact is, I have use social mediums for more constant communication that e-mail. I work with site that allow me to stay abreast of friend status while keeping them abreast of mine. Funny part is, everyone use to spend time just checking their e-mail. Now people use their email for business and just check their friend status.
Wish you the best.