DISQUS

Marketing Pilgrim: $100 Billion Might Persuade Regulators to Block Google/Yahoo Ad Deal

  • joehall · 1 year ago
    I don't care how much ad dollars ANA represents. Whats more important is how much of that they are spending on their lobbying efforts. If they can throw some of that corporate weight and money behind dramatically swaying law makers and department heads then yes they have a shot, but letters alone aren't going to get the ball rolling.

    Joe Hall's last blog post..Bloggers deserve real tips not stolen goods!
  • Otilia @ Ad Ops Online · 1 year ago
    I think the bashing and crying should stop... Yahoo should be free to partner with anybody they fancy, this is not an exclusive deal to start with!

    Otilia @ Ad Ops Online's last blog post..Five Taps Brightcove to Launch Advertising-Supported Internet Video for Top News and Entertainment Web Properties
  • David D · 1 year ago
    I really don't get all that much traffic from Yahoo anyway. It doesn't make any difference to me. I think the real story here is Google, and their access to all the user data which allows them to crunch numbers and arrive at a formula that gets them the best access to both users and advertising dollars. No other engine or site comes close to the "data control" google currently wields.
  • SEO forums · 1 year ago
    If I was in-charge.......$100 billion would have really influenced my decision ;-)

    SEO forums's last blog post..Backlinks.Com - Make easy money with your Blog
  • Nicole Price · 1 year ago
    Unlike other media, G and Y are not exactly the kind who will roll over and beg for business from the big ad agencies. The net is here to stay and it is up to the other media to take up this issue. This is what the ANA is trying to do.

    Nicole Price's last blog post..Camping Gear at Great Prices
  • San Nayak · 1 year ago
    I support ANA as it is very clear it not to do with Y but to do with G. It is Google going super power here and it will make others' life tough in future. It is better to stop now else it will be too late later.

    San Nayak's last blog post..BAPS Shri Swaminarayan Mandir Bartlett, Chicago, IL, 60103
  • Alexander M Zoltai · 1 year ago
    Was watching "The Aviator" again last night, the Scorsese flick.

    PanAm is in bed with the government and Howard Hughes' TWA is the renegade who "threatens" the "stability" of transcontinental flight...

    Actually, I think Hughes, though laying waste to a congressional hearing armed to take him down, could have learned something from Google.

    Alexander M Zoltai's last blog post..Who Is Writing The Future ?
  • Ami Ohayon · 1 year ago
    I think David D nailed it ... Google has achieved what it has achieved primarily by being better than everyone else at what they do.

    They aren't forcing their products on consumers or businesses, as Microsoft did with OEM installs of Windows. They simply have a superior product.

    Ami Ohayon's last blog post..From Jerusalem to Boston
  • House Signs · 1 year ago
    Google is a superior product in itself, and it doen't need to be pushed on to people. It is naturally used because of how superior the product is against the other search engines. Although it would be nice to see another search engine give them a run for their money.

    House Signs's last blog post..House Signs - Hand Painted Signs by Trudy Silcox
  • Utah SEO Pro · 1 year ago
    Interesting state of bribery. Still don't think that influences the principle of the decision of stakeholders.

    Utah SEO Pro's last blog post..Building an SEO Friendly Site - SES San Jose 2008 Presentation
  • iPod Fan · 1 year ago
    I am against the deal purely over because of increasing concerns over the way in which Google handles users privacy.

    Did you know Google records every keystroke typed into the bar on Chrome, it's new browser.

    Scary stuff.

    John
  • Tiffany · 1 year ago
    Agree with Utah...Not so sure if the stakeholder will be tempted with that amount.